Kirloskar Motor (TKM) gave a sneak peek into the theme of the launch campaign –
“Respect”, for the soon to be launched Toyota Urban Cruiser. Toyota Urban
Cruiser, the youngest SUV in the famed Toyota line-up of SUVs, is an offering for those who aspire to own a Toyota SUV at a
The theme of the campaign stems from the
target audience’s aspiration for early success in life. The SUV segment that
has gained much popularity due to its body type and superior road presence
commands respect amongst today’s youth. Toyota Urban Cruiser offers an early
entry into the Toyota SUV family and comes with Toyota’s global standards of
sales & after-sales services.
The theme of respect resonates well with the
youth who believe that respect doesn’t come with age but with individual and
bold choices. The all-new Urban Cruiser is built for today’s young achievers
who are aspirational and have earned respect for their bold choices. These
discerning individuals are versatile, bold, adventurous and known for taking
the road less travelled just like the Toyota Urban Cruiser. The all new Toyota
Urban Cruiser launch is scheduled for this festive season.
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