Cars are many a times an integral part of a movie, especially action packed movies. Bollywood movie Singham saw a lot of action with lead star Ajay Devgn when it was released years ago. Now SIngham Returns is the sequel to it and Tata Motors vehicles are a part of it. The movie stars Ajay Devgn and Kareena Kapoor. The movie has been directed by Rohit Shetty. The cars which form a part of this moview include the Safari Storme, Sumo, Aria, Sumo Grande, Xenon, and the Nano.
Delna Avari, Head (Marketing Communications and Services) Tata Motors remarked that in India, Bollywood holds a cult status and an association of this nature is yet another example of Tata Motors’ long-standing relationship with Bollywood. The company’s recent successful partnerships include the mini-series ‘24’ and the presence of the upcoming Zest and Bolt at the IIFA 2014. Celebrity engagement is vital for successful brand placements and the attributes of the brand have to becarvedappropriately into the script of the movie, she added.
Director Rohit Shetty said that in the movie Ajay is playing Bajirao Singham again, and his macho image is enhanced by the Tata Safari Storme, his vehicle in the film. The movie has been produced by Ajay Devgn Films, Rohit Shetty Productions and Reliance Entertainment. Singham Returns is slated to hit the theatres worldwide on August 15, 2014.
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