Cars are many a times an integral part of a movie,
especially action packed movies. Bollywood movie Singham saw a lot of action
with lead star Ajay Devgn when it was released years ago. Now SIngham Returns is the sequel to it and Tata
Motors vehicles are a part of it. The movie stars Ajay Devgn and Kareena
Kapoor. The movie has been directed by Rohit Shetty. The cars which form a part
of this moview include the Safari Storme, Sumo, Aria, Sumo Grande, Xenon, and
Delna Avari, Head (Marketing
Communications and Services) Tata Motors remarked that in India, Bollywood holds a cult status and an
association of this nature is yet another example of Tata Motors’ long-standing
relationship with Bollywood. The company’s recent successful partnerships include
the mini-series ‘24’ and the presence of the upcoming Zest and Bolt at the IIFA
2014. Celebrity engagement is vital for successful brand placements and the attributes
of the brand have to becarvedappropriately into the script of the movie, she
Director Rohit Shetty said
that in the movie Ajay is
playing Bajirao Singham again, and his macho image is enhanced by the Tata
Safari Storme, his vehicle in the film. The movie has been produced by Ajay
Devgn Films, Rohit Shetty Productions and Reliance Entertainment. Singham Returns
is slated to hit the theatres worldwide on August 15, 2014.
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