is a global brand and sales volumes are well distributed among the three major
regions. With 165 dealers serving 51 countries, all regions set a new sales
benchmark in 2019 and contributed to the total sales growth compared to the
previous year: EMEA (Europe, Middle East, Africa): 3,206/+28%, America:
2,837/+45% and Asia Pacific: 2,162/+66%.
2,374 units the USA remains the largest single market, followed by Chinese
Mainland, Hong Kong and Macau (770), the UK (658), Japan (641), Germany (562),
the Middle East (387), Canada (376) and Italy (370). All these markets
increased deliveries substantially and marked national historic sales levels.
super sports car model lines achieved a strong sales performance. Deliveries of
the V12 Lamborghini Aventador with 1,104 units are still exceptionally robust.
The V10 Lamborghini Huracán, introduced as Huracán EVO in 2019 with new design
and enhanced technologies, sold 2,139 units.
2019, after just five years of production, a Lamborghini Huracán number 14,022
rolled off the assembly line, surpassing its predecessor the Gallardo that
achieved the same volumes in 10 years, thus becoming the most successful
Lamborghini of all time in terms of sales.
expected, a substantial contribution to the global sales increase came from the
Super SUV Urus, the best-in-class in its segment. In its first full year of
market availability the sales number increased by 182% from 1,761 in 2018 to
4,962 units sold in 2019.
company confirms a confident outlook for the Fiscal Year 2020. On a
technological level, Lamborghini has decided to strategically develop hybrid
variants for all next-generation super sports car models.
also continues its strategy in 2020 of presenting new models and initiatives
within exclusive and personalized settings and events for customers and media.
In this context Lamborghini will not be present at the upcoming Geneva Motor
NEW MODELS 2019
The year started
with the presentation of the new Lamborghini Huracán EVO,
Lamborghini’s latest generation of the V10, four-wheel drive super sports car
model. With a new design for improved aerodynamics it is the first Lamborghini
with predictive logic on vehicle dynamics control and features a fully-integrated
Lamborghini Vehicle Dynamics Control System combined with all-wheel drive, and
all-wheel steering, for redefined parameters of responsiveness, agility and
easiness to drive.
At the Geneva Motor
Show in March the new Lamborghini Huracán EVO Spyder, with its own
unique personality and driving excitement that only an open-top car can offer,
joined its coupé counterpart as the second model in the V10 Huracán EVO
Also in Geneva the
top of the line Lamborghini Aventador SVJ Roadster was presented,
upholding the exceptional performance, handling and aerodynamic superiority of
the SVJ, with its unique roadster design granting an exclusive open-air
exhilaration to both driver and passenger.
In June with the
Lamborghini Huracán Sterrato Automobili Lamborghini explored new
horizons with an unconventional concept. Based on the super sports prowess of
the V10 Huracán, the Sterrato draws on Lamborghini’s off-road expertise
exemplified in the Urus Super SUV, creating a new dimension of Lamborghini ‘fun
to drive off-road’: a transfer of technologies creating a super sports car for
Lamborghini presented the Lamborghini Aventador SVJ 63 Roadster, a
limited edition of the iconic V12 super sports car at Monterey Car Week, USA. Creating
a new expression of exclusivity following the SVJ 63 coupé, the SVJ Roadster
will also be produced in just 63 numbered units, commemorating the company’s
founding year of 1963.
Alongside the SVJ
63 Roadster, Lamborghini paid tribute to its endurance motorsport victories
with the unveil of the Huracán EVO GT Celebration, a limited series
of 36 units that pays tribute to the dual victories of 2018 and 2019 at the 24
Hours of Daytona and the 12 Hours of Sebring.
Monterey Car Week automotive art and street art came together in a special
Aventador S interpreted by the American artist Skyler Grey.
Lamborghini Sián FKP 37 unveiled at the Frankfurt Motor Show, that will be
built as a few-off in 63 units, the company delivers unique new
hybrid technologies, including the world-first application of a supercapacitor
for hybridization, new materials technology, and unsurpassed Lamborghini
performance. Its futuristic design clearly intimates the first electrification
of a production Lamborghini and the ground-breaking hybrid technologies within,
as does its Sián moniker, meaning ‘flash of lightening’ in its homeland
Bolognese dialect. The car honors Ferdinand Karl Piëch, born in 1937, who
played a significant role in the acquisition of Automobili Lamborghini in 1998
by Audi AG.
concept of one-offs is gaining impetus at Lamborghini due to the increasing
demand for personalization. More than 50% of all Lamborghini super sports cars delivered
are personalized through Lamborghini’s Ad Personam programme.
Automobili Lamborghini presented its new concept car, the Lamborghini Lambo V12
Vision Gran Turismo, ahead of the 2019 World Finals of the FIA
Certified Gran Turismo Championships in Monte Carlo, Monaco. The Lambo V12
Vision GT is a highly visionary concept, emphasizing 'fun to drive' within the
digital environment of the iconic racing game Gran Turismo Sport for Sony
PlayStation 4, where it will be virtually available from spring 2020.