Mercedes-Benz India launched launch its product and technology
brand ‘EQ’ in India. Brand EQ is a product and technology ecosystem that aims
to shape the future of mobility, which derives from the Mercedes brand values
of ‘Emotion’ and ‘Intelligence.’‘
EQ’ is the first dedicated electro mobility brand in the
luxury segment and will launch its first product ‘EQC’, in April 2020. Mercedes-Benz
is establishing ‘Sustainable Luxury’ as the future roadmap in India and the
launch of the brand ‘EQ” will be an important pillar in that roadmap. The brand
‘EQ’ was launched in India by Martin Schwenk, MD & CEO, Mercedes-Benz India
and Santosh Iyer, Vice-President, Sales & Marketing, Mercedes-Benz India at
the company’s manufacturing facility in Chakan, Pune.
Martin Schwenk said, “As the inventors of the automobile and
pioneers of luxury mobility in India, we are launching the brand ‘EQ’ that will
establish luxury electric motoring in India. The ‘EQ’ brand is a key pillar of
our ‘Sustainable Luxury’ objective and is the first dedicated luxury electric
brand in India. We felt the time was right to introduce EQ brand in India and
our first product for India will be the EQC EV. We are confident that EQ will
lay a strong foundation for our electric ambition in India, which will see
further expansion of our green cars portfolio and also for our future.”
Martin Schwenk elaborated, “With the launch of EQ we firmly
announce Mercedes-Benz’s arrival into the new era of electro mobility. We want
the EQ brand to create an ecosystem in which electric mobility is reliable,
simple and at the same time exciting. The ‘EQC Edition 1886’ illustrates
progressive design, exciting driving dynamics and a range more than suitable
for daily use. Long-term, worry-free vehicle use is the sole focus for us in
launching the EQ brand in India.”
Celebrating its 120th Anniversary, Royal Enfield announced the launch of a new range of limited edition helmets earlier this week. The limited range will consist of hand painted helmets designed by ar...
Sony India has introduced the new XAV-AX8100 in-car media receiver, offering new utility features, powerful sound and smart features.
ExxonMobil Lubricants Pvt Ltd launched its upgraded Mobil Super Moto range of engine oils to make it easier for people to maintain their two-wheelers in top condition. The launch comes at a time when...
In an exclusive interview, Uday Narang, Chairman, Anglian Omega Group & Omega Seiki Mobility
talks about his company plans to enter the two and four wheeler electric vehicle space.
Motown India speaks to Woosuk Leem, Managing Director, AS Parts Division, Mobis India to get more details about the Hyundai Mobility Membership App and its advantages.
Vishal Mathur, Senior Vice President, LMD Truck Business – VECV elaborates upon VECV’s Light & Medium Duty (LMD) business in India, the company’s product offering and the several advantages offered by...