Mercedes-Benz India launched launch its product and technology
brand ‘EQ’ in India. Brand EQ is a product and technology ecosystem that aims
to shape the future of mobility, which derives from the Mercedes brand values
of ‘Emotion’ and ‘Intelligence.’‘
EQ’ is the first dedicated electro mobility brand in the
luxury segment and will launch its first product ‘EQC’, in April 2020. Mercedes-Benz
is establishing ‘Sustainable Luxury’ as the future roadmap in India and the
launch of the brand ‘EQ” will be an important pillar in that roadmap. The brand
‘EQ’ was launched in India by Martin Schwenk, MD & CEO, Mercedes-Benz India
and Santosh Iyer, Vice-President, Sales & Marketing, Mercedes-Benz India at
the company’s manufacturing facility in Chakan, Pune.
Martin Schwenk said, “As the inventors of the automobile and
pioneers of luxury mobility in India, we are launching the brand ‘EQ’ that will
establish luxury electric motoring in India. The ‘EQ’ brand is a key pillar of
our ‘Sustainable Luxury’ objective and is the first dedicated luxury electric
brand in India. We felt the time was right to introduce EQ brand in India and
our first product for India will be the EQC EV. We are confident that EQ will
lay a strong foundation for our electric ambition in India, which will see
further expansion of our green cars portfolio and also for our future.”
Martin Schwenk elaborated, “With the launch of EQ we firmly
announce Mercedes-Benz’s arrival into the new era of electro mobility. We want
the EQ brand to create an ecosystem in which electric mobility is reliable,
simple and at the same time exciting. The ‘EQC Edition 1886’ illustrates
progressive design, exciting driving dynamics and a range more than suitable
for daily use. Long-term, worry-free vehicle use is the sole focus for us in
launching the EQ brand in India.”
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