Mercedes-Benz India launches product and technology brand ‘EQ’ in India

EQ’ is the first dedicated electro mobility brand in the luxury segment and will launch its first product ‘EQC’, in April 2020. Mercedes-Benz is establishing ‘Sustainable Luxury’ as the future roadmap in India and the launch of the brand ‘EQ” will be an important pillar in that roadmap. The brand ‘EQ’ was launched in India by Martin Schwenk, MD & CEO, Mercedes-Benz India and Santosh Iyer, Vice-President, Sales & Marketing, Mercedes-Benz India at the company’s manufacturing facility in Chakan, Pune.

Martin Schwenk said, “As the inventors of the automobile and pioneers of luxury mobility in India, we are launching the brand ‘EQ’ that will establish luxury electric motoring in India. The ‘EQ’ brand is a key pillar of our ‘Sustainable Luxury’ objective and is the first dedicated luxury electric brand in India. We felt the time was right to introduce EQ brand in India and our first product for India will be the EQC EV. We are confident that EQ will lay a strong foundation for our electric ambition in India, which will see further expansion of our green cars portfolio and also for our future.”

Martin Schwenk elaborated, “With the launch of EQ we firmly announce Mercedes-Benz’s arrival into the new era of electro mobility. We want the EQ brand to create an ecosystem in which electric mobility is reliable, simple and at the same time exciting. The ‘EQC Edition 1886’ illustrates progressive design, exciting driving dynamics and a range more than suitable for daily use. Long-term, worry-free vehicle use is the sole focus for us in launching the EQ brand in India.”