BMW really does not have to bother if the millennials love their Ubers and Olas or not. A case in point is that BMW India has announced that its recently introduced BMW X7 has been sold out in less than three months of its launch. The BMW X7 is a Sports Activity Vehicle (SAV).
Rudratej Singh, President and Chief Executive Officer, BMW Group India said, “The first-ever BMW X7 is a statement of the new, driven and highly successful India. The overwhelming success of the X7 is also proof that there is always demand for the highest standards of quality and products that live up to these standards will be successful, regardless of the market situation.”
The first-ever BMW X7 is the largest sports activity vehicle ever built by BMW. The BMW X7 xDrive30d Design Pure Excellence Signature variant (diesel) is locally-produced while the BMW X7 xDrive40i (petrol) is a completely built-up unit (CBU).
Harman Kardon has launched its Fit Speaker Series in India, a new collection of premium in-car speakers designed to enhance driving experiences with high-fidelity sound and cutting-edge technology.
Dolby Laboratories, a global leader in immersive entertainment experiences, and Mahindra & Mahindra announced the debut of Dolby Atmos in the Mahindra Thar Roxx AX7L variant.
Park+ Research Labs, India's only digital-first, data-driven survey platform, announced key findings from its latest city-focused survey.