based Groupe PSA has announced that it has chosen the Citroen brand to enter
the Indian market. PSA has several leading car brands under its umbrella like
Peugeot, Citroen, DS Automobiles, Opel, Vauxhall, among others. In 2018, the Citroen
brand sold 1.05 million vehicles in over 90 markets.
said that the “The Group’s aim is to increase its sales outside Europe by 50%
by 2021 and to position its brands in new markets: Peugeot in
North America, Citroën in India
and Opel in Russia, while enhancing DS’s international footprint…”
the presentation of FY2018 financial results and the second phase of its strategic
plan Push to Pass for the period 2019-2021, Carlos Tavares, Chairman of the
Managing board, Groupe PSA confirmed the Group ambition to conquer new markets
and announced that the Citroën brand has been chosen to enter the Indian
India project was announced as part of the Push to Pass plan and launched at
the beginning of 2017 with the signing of two joint venture agreements with CK
Birla Group. The Group’s aim is to “be Indian in India”, to manufacture vehicles
and powertrains in the State of Tamil Nadu and to bring state of the art
technology for an eco-friendly new product range. Further detailed information
will be provided at a later stage.
project means to be fully integrated in India with a comprehensive eco-system
including local production of vehicles and powertrains, distribution of
vehicles and services as well as procurements for the whole Group. Today’s
milestone represents a significant step to meet customers’ expectation in India
soon”, said Emmanuel Delay, Executive
Vice President, Head of India-Pacific Region, Citroen
are very proud to launch Citroën in India, one of the fastest growing markets
in the world. Building on the Brand's success in Europe with 5 consecutive
years of growth, I am convinced that Citroën’s selling proposition of unique
styling, eco-friendly & comfortable cars at the heart of the market have
all the potential to satisfy Indian customers", said Linda Jackson, Citroën Chief Executive Officer.
of Citroën brand for our Vehicle JV in India, soon after the inauguration of
the Powertrain JV greenfield facility at Hosur in late 2018, is a major
milestone for the long term partnership of PSA Groupe & CK Birla Group. It
is truly an exciting brand for the Indian consumers seeking international
eco-friendly products designed for & made in India with unique styling
& comfort”, said C.K. Birla, Chairman CK Birla Group of Companies.
the heart of the automotive market, Citroën has asserted itself since 1919 as a
popular brand in the true sense of the word, making people and their lifestyles
its first source of inspiration. A spirit underlined by its ‘Inspired by You’
signature and embodied by unique design and a benchmark for comfortable cars..
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