its unveil at the Auto Expo 2018 as the 45X Concept, Tata Motors is now gearing
up to launch its next generation premium urban car. Leading up to the global
premier of the production version of this vehicle at the Geneva Motors Show
2019, Tata Motors has christened this highly anticipated urban car as the ‘Altroz’.
Geneva Motor Show is slated from March 5 to 17, 2019. Inspired from the
magnificent bird ‘Albatross’, the Altroz is expected to shine above all its
contemporaries with its agility, speed, and efficiency along with best-in-class
performance and in-cabin space.
Altroz will be the first product to be engineered on the new ALFA (Agile Light
Flexible Advanced) Architecture. With lightweight, modular and flexible
characteristics, the ALFA architecture has the ability to evolve into a range
of modern and youthful vehicles within a short development cycle. Conceptualised
under the IMPACT 2.0 design language, the Altroz car aims at reinventing the
urban car design with greater emphasis on class leading connectivity and
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