endorsing Hyundai Motor India Limited (HMIL) cars for the last 16 years,
starting with the Santro hatchback, India’s Bollywood heartthrob and superstar
Shah Rukh Khan (SRK) has been made the brand ambassador for Xcent- the family
sedan from the Hyundai stable. Hyundai and SRK’s association has been one of
the long-lasting association not only for an automobile company but for any
brand in India.
The new TVC is built around the theme of,
“multiplying the life’s joys with the generous Xtras like - Xtra space, style and comfort”. The film
unfolds to show how SRK is an ‘Xtra Hunter’ and has a quest for more. According
to a press release from Hyundai Motor India, Xcent is a trendsetter in the
compact sedan segment . The model began its innings in February 2014 with the
global launch at Auto Expo in Grater Noida as ‘A Real Family Sedan’ and to date
the brand has 35,400 cutomers.
Seo, MD & CEO- HMIL, said that it’s been a wonderful journey with Bollywood
superstar Shah Rukh Khan. “With the transition from i10 to Xcent, the new
association connects the family man Shah Rukh Khan with the attributes of real
family sedan Xcent,” he said.
this association, Shah Rukh Khan said in a press release that it’s a delight to
have been associated with Hyundai for 16 years and it “never seemed like work
to me”. “It was always a pleasure to be associated with one of the most trusted
and loved car brand in India. For me the brand Hyundai is family as we have
grown together for the last 16 years. Hyundai has always been close to my
heart, as it gave people the power to own a modern premium, stylish and
valuable car,” he said.
TVC shows Shah Rukh Khan, as a young professional who is a vivacious dad to
twins always pursuing for Extra from his life. He is stumped one day by his own
twins who decide to playfully return the favour by demanding from the valet, a
car that has more than what their present car has to offer. And what follow is
‘extra surprise’, for the family wherein they get a ride and a ride of their
lives with Hyundai Xcent.
Picture of Shah Rukh Khan as brand
ambassador of Xcent