Mahindra’s new SUV code named S201 is christened XUV300

Mahindra & Mahindra Ltd. (M&M) has unveiled the brand name of its SUV code-named S201, as the XUV300 (pronounced as XUV, 3 double ‘Oh’). The XUV300 shares its platform with the SsangYong Tivoli which is a globally successful product that has sold over 260,000 vehicles in 50+ countries since its launch in 2015.

The XUV300 will be manufactured at the company’s manufacturing facility at Nasik, in Maharashtra and will be launched in the 1st half of February 2019.

The Tivoli has also received multiple safety and ergonomic awards including a Grade 1 (highest) safety award from the 2015 KNCAP (Korean New Car Assessment Program), automotive safety test. The XUV300 carries forward the characteristics of the XUV500 with its cheetah-inspired characteristics. The XUV300 ‘s headlamps integrate with the fog lamps forming a Cheetah-like tear-duct, while the pronounced wheel arches are inspired from the muscular haunches of the Cheetah. Its modern grille, sculpted bonnet, pronounced shoulder & body lines along with an elevated stance, give the XUV300 a bold and charismatic road presence. In addition, its dual LED DRLs and bold LED tail lamps, create an indelible visual signature.

Dr. Pawan Goenka, Managing Director, M&M Ltd. said “The XUV300 is our latest offering in the next generation of aspirational Mahindra vehicles, after the Marazzo and the Alturas G4. Our new breed of vehicles are products of engineering excellence, offer high refinement and are built on global platforms. XUV500 enjoys huge equity in consumers’ minds and now with the XUV300, the XUV brand will evolve into a family of vehicles that stands for sophistication with performance.”