Mahindra & Mahindra Ltd. launched
its high-end SUV , the Alturas G4 at a starting price of Rs. 26.95 lakh (ex-showroom) for the 2WD variant and Rs 29.95 lakh for the 4WD variant. The
vehicles were launched in the presence of Dr. Pawan Goenka, Managing Director, Mahindra
& Mahindra Ltd and Rajan Wadhera, President – Automotive Sector, Mahindra
& Mahindra Ltd. at the Jaipur polo Grounds after a spectacular polo match
which saw the young “Maharaja” of Jaipur Padmanabh Singh scoring a barrage of
goals against his opponent side!
Powered by a 2.2 litre diesel
engine and mated to a Mercedes-Benz sourced 7 speed automatic transmission, the
Alturas G4 would be exclusively available through separate high-end showrooms
within the existing Mahindra ‘World of SUVs’ dealerships. These outlets will be
equipped with ultra-modern digital technology to provide an enhanced and
immersive high-end experience for customers. All Alturas G4 customers will have
access to exclusive Relationship Managers to cater to their requirements, which
is another segment first.
With the Alturas G4, Mahindra
will also introduce a new premium loyalty program, Purple Club+. This will be a
first-in-category loyalty programme that will enable customers to earn and
redeem points, based on engagements with the Mahindra brand.
The new Alturas G4 comes with
several exciting exterior features like Chrome
Front Grille, HID Headlamps with LED DRLs, 18” Diamond Cut Alloy Wheels, LED
tail lamps, LED fog lamps with cornering lamps, Silver and black roof rails and
Chrome window surrounds
The Alturas G4 has a luxurious
tan and black Interiors with Quilted Nappa leather upholstery, First-in-class
Ventilated Front Seats, First-in-class Easy Access Mode, 8-way adjustable powered driver seat with
memory profile, Dual Zone Fully Automatic Temperature Control (FATC), Electric sunroof with Anti-pinch
feature, Ambient Mood Lighting, among
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