Mahindra Alturas G4 to compete with Rs 30 lakh plus SUVs

Mahindra & Mahindra Ltd. (M&M) which will be launching the high- end SUV Alturas G4 will be equipped with significant hi-tech & safety features including 8-way powered driver seat with memory profile, dual zone ac, 9 airbags, 3d 360 degree around view camera, ventilated seats, active roll-over protection, etc. It will compete with players that operate in the Rs.30+ Lakhs (ex-showroom) price range.

The Alturas G4 would be exclusively available through a separate high-end showroom within the existing Mahindra ‘World of SUVs’ dealerships. These outlets will be equipped with ultra-modern digital technology to provide an enhanced and immersive high-end experience for customers. All Alturas G4 customers would have access to exclusive Relationship Managers to cater to their requirements, another segment first.

With the Alturas G4, Mahindra would also be introducing a new premium loyalty program, called Purple Club+. The Purple Club+ program will be a first-in-category loyalty program that would enable customers to earn and redeem points based on engagements with the brand.

Veejay Ram Nakra, Chief of Sales & Marketing, M&M Ltd. said, “The Alturas G4 is our most luxurious offering till date and will come with a host of technology & safety features, many of which are not available in vehicles in a similar price range.  We have always been a pioneer when it comes to creating industry benchmarks and the Alturas G4 will be no different. We are certain that with the Alturas G4, we would redefine the high-end SUV segment”