Mahindra & Mahindra Ltd.
(M&M) which will be launching the high- end SUV Alturas G4 will be equipped
with significant hi-tech & safety features including 8-way powered driver
seat with memory profile, dual zone ac, 9 airbags, 3d 360 degree around view
camera, ventilated seats, active roll-over protection, etc. It will compete
with players that operate in the Rs.30+ Lakhs (ex-showroom) price range.
The Alturas G4 would be
exclusively available through a separate high-end showroom within the existing
Mahindra ‘World of SUVs’ dealerships. These outlets will be equipped with
ultra-modern digital technology to provide an enhanced and immersive high-end
experience for customers. All Alturas G4 customers would have access to
exclusive Relationship Managers to cater to their requirements, another segment
With the Alturas G4, Mahindra
would also be introducing a new premium loyalty program, called Purple Club+.
The Purple Club+ program will be a first-in-category loyalty program that would
enable customers to earn and redeem points based on engagements with the brand.
Veejay Ram Nakra, Chief of
Sales & Marketing, M&M Ltd. said, “The Alturas G4 is our most luxurious
offering till date and will come with a host of technology & safety
features, many of which are not available in vehicles in a similar price
range. We have always been a pioneer when
it comes to creating industry benchmarks and the Alturas G4 will be no
different. We are certain that with the Alturas G4, we would redefine the
high-end SUV segment”
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