FCA India expands Jeep Connect outlets

FCA has announced the roll-out of ‘Jeep Connect’ outlets to expand the sales and service presence in India. Jeep Connect outlets will offer sales as well as service and will be set up initially in seven Indian towns to take the Jeep and Mopar premium brand experience closer to customers’ homes, located far away from big cities.

The company inaugurated its first Jeep Connect outlet, called Sky Moto Automobiles (situated Bhumkar Chowk in Wakad, Pune district) and is set to open six more outlets by end of December 2018 in Rohtak, Ahmedabad, Muvthpuzha, Panipat, Bilaspur and Warangal.

‘Jeep Connect’ outlets will have two-car display, the Jeep creative identity to offer the same, premium experience to customers and a Mopar workshop that will be equipped to fulfil jobs related to periodic maintenance. However, accident jobs will still be undertaken at FCA’s bigger workshops located in the city centres.

Kevin Flynn – President and Managing Director, FCA India said, “We wanted to take Jeep and Mopar brands closer to our customers living farther away from metros, and now we can achieve this with Jeep Connect, which is a compact concept that will offer the same premium experience that customers get in our outlets in city centres. ‘Jeep Connect’ underscores our commitment towards providing customers a premium Jeep retail experience and sound customer care under Mopar.”