Mahindra & Mahindra Ltd.
(M&M) will be launching its luxury SUV, codenamed Y400, on November 19,
The Y400 will be under the
Mahindra brand and will be exclusively available through a separate high-end
showroom within the existing ‘World of SUVs” dealerships which have been
created with the objective to redefine customer experience, with regards to both
sales and after sales. These outlets will be equipped with ultra-modern digital
technology to provide an enhanced and immersive high-end experience for
The Y400 will be built in the
company’s state-of-the-art automotive plant at Chakan, Maharashtra.
Rajan Wadhera, President –
Automotive Sector, M&M Ltd. said, “The Y400 is one of the most eagerly
anticipated launches of this year. Positioned in the high-end SUV segment, the
Y400 is a high-end, full sized SUV that offers luxury and exclusivity in its
tasteful design, lavish interiors, thrilling performance and best in class
features. We are sure that it will further enhance our SUV portfolio.”
Source: Mahindra & Mahindra
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