Ford India has introduced its
compact sedan - New Ford Aspire - at an introductory price starting from Rs 5,55,000.
The car is available in five variants across two fuel options and seven
The compact sedan now offers
Ford’s all-new, three-cylinder 1.2L TiVCT petrol engine that is small, light
and fuel efficient. The naturally aspirated engine generates 94.68hp of peak
power and 120 Nm of torque while delivering
a fuel efficiency of 20.4 KM/l.
For the diesel lovers, the new
Ford Aspire comes with a 1.5L TDCi engine delivering 98.63hp peak power, 215 Nm
of torque and fuel economy of 26.1 KM/l.
Both engines are paired with
an all-new, five-speed manual transmission that’s sportier and fun-to-drive.
This new manual transmission is almost 15% lighter and helps improve fuel
economy while reducing NVH. It requires 40% lesser gear oil than its
predecessor. Drivers will experience slicker, more responsive gear shifts when
they behind the wheel.
Ford is also introducing its
latest six-speed Automatic Transmission on the New Ford Aspire. Paired to the
latest 1.5L Petrol, three-cylinder engine, the Automatic New Ford Aspire
delivers a peak power of 121.31 hp
Variant-wise prices*: Manual Transmission
Petrol (1.2L TiVCT)
Diesel (1.5L TDCi)
New Ford Aspire Ambiente
New Ford Aspire Trend
New Ford Aspire Trend [+]
New Ford Aspire Titanium
New Ford Aspire Titanium [+]
Petrol (1.5L TiVCT)
“The New Ford Aspire is a
complete package, tailor-made for those who don’t follow the crowd and want
more out of their car experience,” said Anurag Mehrotra, president and managing
director, Ford India, adding that, “With many segment-best and industry-first
features, New Ford Aspire ensures that every customer gets what they desire -
be it looks, the fun of driving attributes, safety and the most-affordable
Redesigned front fascia
features a dynamic three-dimensional cellular grille. New fog lamps are
encrusted in a premium chrome surrounding and harmoniously integrated into the
front bumper. Headlamps in the New Ford Aspire feature a black encasing that
looks sporty yet premium. Similarly, new design tail lamps accentuate its
formidable stance on the road.
The new Ford Aspire also
features premium alloys and bigger 15-inch tyres to deliver confidence and
planted drive dynamics. The cabin in the new Ford Aspire features beige
interiors, adding to the premium-ness and the enhanced sense of space. The
seats have better support to make every journey comfortable, including a
central armrest with two integrated cup or bottle holders in the rear.
The cabin is replete with
convenience features including a reverse parking camera, automatic climate
control system, two USB slots, push-button start/stop, electrochromic IRVM,
rain-sensing wipers and automatic headlamps among many others.
The compact sedan will have standard
dual airbags across the variant line-up. For those looking for greater safety,
it will offer up to six airbags on top Titanium+ trim. Going beyond airbags,
Ford Aspire will offer several features to enhance occupant safety such as
Anti-Lock Braking System (ABS) with Electronic Brake-force Distribution (EBD).
The New Ford Aspire will
enable its owners to navigate quick turns and bends with Electronic Stability
Program (ESP) and Electric Power Assisted Steering (EPAS). Also in Automatic
Transmission, the Hill-Launch Assist feature will ensure greater control on
The New Ford Aspire features
Ford’s in-car infotainment system, SYNC 3 with a 6.5-inch touchscreen which
allows drivers to control their entertainment and connected smartphone using
SYNC 3 system is Apple CarPlay
& Android Auto compatible and will allow drivers to use navigation through
their Apple CarPlay or Android Auto paired phones. The SYNC 3 system will also
offer Emergency Assistance, a potentially lifesaving technology that
automatically calls emergency services from a paired phone in case of an
accident. Ensuring complete peace-of-mind, the New Ford Aspire is the only
compact sedan in India to come with a first-in-class five-year or 100,000 KM
warranty, which includes 2-year factory warranty and 3-year extended warranty.
Alongside, the New Ford Aspire
will continue to offer lowest scheduled service and maintenance costs in its
segment - at just 38 paise per kilometre for petrol and 46 paise per kilometre
for diesel over 100,000 KM.
“The 5-year warranty on offer
with the New Ford Aspire reinforces our commitment of treating customers like
family & ensures complete peace-of-mind through the ownership cycle,” said
Vinay Raina, executive director, Marketing, Sales and Service, Ford India.
The New Ford Aspire is
produced at Ford India’s Sanand Factory in Gujarat, for consumers in India and
all around the world. The compact sedan is available in seven colours,
including White Gold, Moondust Silver, Smoke Grey, Absolute Black Deep Impact
Blue, Ruby Red and Oxford White.
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