He has always been a pick up
man. His father always owned pick up vehicles and never a sedan. He and his two
brothers, travelled with the family, seated behind a pick up vehicle. In fact, South
African cricket legend Jonty Rhodes revealed that he was simply “born in a pickup
vehicle”. Rhodes is now been crowned the brand ambassador for the Isuzu D-Max
V-Cross lifestyle and adventure pick up vehicle.
Now who is Jonty Rhodes? Those of us who have watched cricket throughout the 1990s, can definitely vouch for Jonty Rhodes, a man on the field who flew around, either taking spectacular catches or simply running out batsmen with his remarkable leaps to the wickets.
Isuzu Motors India now
describes him in the most perfect words in their latest brand promotion of the
V-Cross – “Faster than lightning”, “lighter than gravity”, “Beyond the laws of
physics”...”Once again a game changer, always a game changer”. Isuzu Motors India hopes for a miracle with Rhodes
on their side.
Born on July 27, 1969 the legendary
South African cricketer Jonathan Neil Rhodes, popularly known as Jonty Rhodes, is
not a millennial by any yardstick. But then the company is not targeting the greenhorns,
for its lifestyle pickup, the D-Max V-Cross in India. It wants Jonty Rhodes to
attract the men among the lot. An accomplished cricketer, a good hockey player,
a great surfer and an Indian at heart (his two children were born in India, the
elder daughter born in 2015 in Mumbai is named “India”, while his son too was
born in Mumbai in 2017), Jonty Rhodes will now be endorsing the V-Cross.
Jonty Rhodes drove the vehicle
on to the stage at an event organised in Mumbai on August 16, 2018. Also
present at the event were Ken Takashima, Deputy Managing Director and Capt J
Shankar Srinivas, Vice President- Service, Customer Care, External Affair &
PR, Isuzu Motors India Pvt Ltd.
Isuzu Motors India’s state-of-art
manufacturing facility in Sri City, Andhra Pradesh has a capacity to
manufacture 50,000 units per annum. In the six years it has been in India (the
plant is just three years old), the company has managed to sell just about
12,000 units. These include not just the V-Cross, but also the mu-X passenger
vehicle and the commercial D-Max pick ups that it manufactures.
The company which has begun
exports of the D-Max V-Cross to the neighbouring countries of Nepal and Bhutan
is planning to export the vehicle to countries in the Middle East, Africa and
Sri Lanka. The company is now hopeful that with Jonty Rhodes by their side, the
sales of the V-Cross would steadily increase.
The Isuzu D-Max V-Cross is
India’s First Adventure Utility Vehicle, and caters to those SUV buyers who
seek adventure and want to stand out among their peers. The V-Cross comes with
a highly capable 4WD, modern SUV features and a large deck. Available in High
and Standard grade variants, the new V-Cross comes with additional features
such as – Electronic Stability Control (ESC) with Traction Control System
(TCS), Auto Cruise Control, Daytime running lamps (DRL), LED Tail lights, Rear
view camera, 2-Din touchscreen entertainment system and Side-step.
Now it is to be seen whether
Isuzu Motors India, with Jonty Rhodes on its side, will be able to pull off a
miracle, one similar to defying the laws of physics, to increase the sales of
the Isuzu D-Max V-Cross Adventure Utility Vehicle in India. If that happens, it
would truly be a “Game Changer”.
Celebrating its 120th Anniversary, Royal Enfield announced the launch of a new range of limited edition helmets earlier this week. The limited range will consist of hand painted helmets designed by ar...
Sony India has introduced the new XAV-AX8100 in-car media receiver, offering new utility features, powerful sound and smart features.
ExxonMobil Lubricants Pvt Ltd launched its upgraded Mobil Super Moto range of engine oils to make it easier for people to maintain their two-wheelers in top condition. The launch comes at a time when...
In an exclusive interview, Uday Narang, Chairman, Anglian Omega Group & Omega Seiki Mobility
talks about his company plans to enter the two and four wheeler electric vehicle space.
Motown India speaks to Woosuk Leem, Managing Director, AS Parts Division, Mobis India to get more details about the Hyundai Mobility Membership App and its advantages.
Vishal Mathur, Senior Vice President, LMD Truck Business – VECV elaborates upon VECV’s Light & Medium Duty (LMD) business in India, the company’s product offering and the several advantages offered by...