Isuzu Motors India has signed on former South African
cricketer and an adventure enthusiast, Jonty Rhodes to promote the brand and
V-Cross in India. The company has launched its latest commercial, featuring
Jonty Rhodes, underscoring the message ‘Be the Game Changer’ at a press
conference held in Mumbai. Jonty drove the V-Cross to mark his association with
ISUZU in India in the presence of senior management executives, business
partners and media.
“Jonty perfectly represents the brand’s values and his
association encapsulates what we intend to do in this country”, said, Ken
Takashima, Deputy Managing Director, Isuzu Motors India. “Jonty Rhodes, an
internationally known sportsman, brings with him unique qualities that
differentiated him as a ‘game-changer’ in the international cricket. He
continues to be an active adventurer, surfer and a traveller, endorsing many
aspirational traits of the growing Indian population. The V-Cross, lifestyle
& adventure Pick-up, has been a catalyst in bringing about a new lease of
life to the people and adventure enthusiasts in India. The Indian Pick-up
market is growing significantly and we have been witnessing a strong
inclination towards the V-Cross. We are happy to have carved a niche in the
Indian utility vehicle market. We are thrilled and excited to associate with
Jonty and I am sure this will make the brand & the V-Cross even more
exciting and aspirational in the days to come,” he added.
Commenting on the association, Jonty Rhodes said “I am
pleased to be associated with a legendary brand that makes reliable, durable
and performance-oriented vehicles. Coming from country where Pick-ups are
commonly used as a personal vehicle for daily commute and weekend getaways, I
am equally excited to endorse such a versatile vehicle like the V-Cross in
India from a world-renowned manufacturer of automobiles. India is a phenomenal
country and I have had the opportunity to be closely associated with this
country, doing new things and meeting new people. I am truly excited to be
associated with ISUZU in India and I look forward to an amazing journey with
Isuzu Motors India recently rolled-out the 10,000th vehicle
from its manufacturing plant in SriCity, Andhra Pradesh, since its start of
production in April 2016. The company had already crossed a cumulative sales of
10,000 units in March 2018, which includes the vehicles that were sold before
SoP at SriCity.
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