Mahindra & Mahindra Ltd. (M&M), a part of the
Mahindra Group, has named its eagerly awaited global model, codenamed U321, as
Marazzo. Derived from Basque, a sub-language of Spanish, the word Marazzo means
shark and is linked to the vehicle’s shark-inspired design.
The Mahindra Design Studio and Italian design house
Pininfarina have collaborated closely during the design development
process. The Marazzo’s shark-inspired
design is evident in the streamlined and aerodynamic shape, in the overall
silhouette and in the front grille inserts which resemble shark-like teeth and
adds to the vehicle’s aggressive stance. The design cues further flow into the
tail lamps that are inspired by the tail of a shark.
Marazzo is a globally developed product, engineered through
a collaboration between Mahindra North America Technical Centre (MNATC) and
Mahindra Research Valley (MRV) in Chennai. Marazzo comes with a patented architecture,
for a unique balance of smooth ride, agile handling, space and quiet cabin. It
has will be manufactured at the company’s Nasik facility and has gone through
the most rigorous testing compared to any Mahindra vehicle. The Mahindra
Marazzo has been benchmarked against global standards of quality, technology,
testing and validation norms, safety, regulations and emission and will launch
before the end of Q2 FY2019.
Speaking at the name reveal, Dr. Pawan Goenka, Managing
Director, M&M Ltd. noted, “The shark-inspired Marazzo symbolises the next
generation of aspirational Mahindra vehicles. A collaborative effort of
Pininfarina, Mahindra Design Studio, MNATC and MRV, Marazzo is born of a vision
to design a global vehicle with quality and refinement keeping in mind the
aspirations of our customers.”
Rajan Wadhera, President Automotive Sector, M&M Ltd.
said, “The intense process of development and refinement of the Marazzo is
comparable to any global vehicle and incorporates a number of innovations. This
has delivered better space, smoother ride with a quieter cabin, best-in-class
cooling, excellent safety and a tough body construction in the Marazzo. In fact
the Marazzo has the largest footprint (wheelbase x front track) of any Mahindra
vehicle. I am confident that it will set a new benchmark and become a
game-changer in its segment”.
Hyundai Motor India Ltd. (HMIL) has announced its new campaign with the 6- and 7-Seater SUV – Alcazar, featuring Shah Rukh Khan and the four 4 Indian Women Cricketers -Smriti Mandhana, Jemimah Rodrigu...
Leading two wheeler automobile manufacturer TVS Motor Company has announced the integration of the innovative location technology, what3words into its customer app – TVS Connect. TVS Connect users ca...
Technology-driven consumer finance NBFC Credit Wise Capital launched its AI backed and WhatsApp integrated bot Twin2.