Rover has unveiled a new Discovery XXV Special Edition as a celebration of the
25th anniversary year of the original launch of its versatile family SUV.
introduced in 1989, the Discovery revolutionised the 4x4 landscape. Its
combination of contemporary design, spacious and user-friendly interiors,
unflinching capability and extreme versatility made it an instant hit. With the
release of each new generation, the Land Rover Discovery has cemented its
position as the most capable, versatile SUV in the world.
to its formidable array of innovative and award-winning technologies, from
Terrain Response to Hill Descent Control, the Discovery is as comfortable
taking on everyday journeys as it is tackling the world’s harshest terrain – as
numerous intercontinental expeditions have proved. Over its 25 years it has
been chosen as the explorer’s choice to take on challenges and adventures; Sir
Ranulph Fiennes used an original Discovery in his exhibition to discover the
Lost City of Ubar, while the Discovery 3 was used on the record holding
London-Cape Town drive in 2013. Discovery models have also been used in Land
Rover’s own famous G4 Challenge and Camel Trophy.
XXV special edition is based on the existing HSE Luxury specification and has
been built to commemorate 25 years of Land Rover’s iconic family SUV. The
special edition vehicle has a unique interior colourway, distinctive external
badging and a sophisticated and premium interior lined with Windsor leather.
Popham, Group Marketing Director at Jaguar Land Rover, said: “Since its
inception the Land Rover Discovery has been pivotal to the success of the brand
and has now become an iconic design in its own right. Discovery has led the way
in terms of innovation, featuring technologies such as Terrain Response, which
made off-roading much more accessible. The Discovery XXV Special Edition is the
ultimate in sophisticated versatility and a fitting tribute to the legendary
status of this iconic Land Rover.”