Tata Motors has announced the
launch of Tata Nexon HyprDrive Self – Shift Gears (S-SG). Launched at a
starting price of Rs 9.41 lakhs, ex-showroom Delhi, for the petrol variant
(1.2L turbocharged Revotron) and at Rs 10.3 lakhs, ex-showroom Delhi, for the
Diesel variant (1.5L turbocharged Revotorq), the Tata Nexon HyprDrive S-SG is
the first AMT in India to have Multi-Drive modes (3 modes – ECO, CITY and
Sporting the all-new Etna
Orange color with a Sonic Silver dual-tone roof option, the Tata Nexon Hyprdrive
S-SG comes with a ground clearance of 209 mm.
Extensively loaded with features, the car is equipped with an
intelligent transmission controller, which includes features such as
anti-stall, kick-down and fast-off; helping optimize the automatic gearshifts
to provide best power output during overtaking maneuvers or quick acceleration
requirements. This combined with 110PS power output from turbocharged motors
results in an enthralling and sporty drive experience like no other.
In addition to providing a
clutch-free drive experience, the car comes with features like Smart Hill
Assist and Crawl function, making the car high on convenience. While the Smart
Hill Assist prevents the Nexon from rolling-back on uphill drives during
bumper-to-bumper traffic, the Crawl function comes into play during slow moving
traffic by helping the car move ahead without pressing the accelerator. Further
adding to the convenience is the wearable PEPS Key, which will allow customers
to wear their car key smartly as a wristband and enjoy hassle-free access and
ignition of the Nexon.
Keeping safety as its core,
the SUV provides standard safety features like dual frontal airbags and ABS
with electronic brake-force distribution in all wheels, to ensure peace of mind
while enjoying a spirited drive. The spacious cabin along with a 350L boot
space and rear 60:40 seat split to store extra luggage, makes it a complete
package for long distance trips.
Additionally, the Tata Nexon HyprDrive
S-SG is not only pegged at drive convenience, but also comes with a 6.5”
floating dash-top touchscreen infotainment with next-gen smartphone
connectivity and an exclusively tuned 8-speaker system from Harman-Kardon, for
a surround sound theatre like experience. With next-generation of smartphone
connectivity with Android Auto to ensure an easy and intuitive vocal
interaction with the infotainment for navigation, music, making calls; the
system additionally allows reading and replying to text and WhatsApp messages. The
car also comes with voice alerts for warning functions, video playback and
image viewing options.
Along with the launch of Tata Nexon
HyprDrive S-SG, Tata Motors has announced the launch of its online car customisation
platform - ‘Imaginator’ for the Nexon. The Imaginator is a platform that offers
the flexibility to a user to enhance the look of his/her car by visualizing and
adding the required accessories. This platform also enables a seamless online
accessories purchase which in turn enhances the overall customer experience.
Mayank Pareek, President-
Passenger Vehicle Business Unit, Tata Motors, said, “Our focus is to introduce
products and services that not only enhance the brand, but simultaneously align
well with the rising aspirations of customer segments. AMT as a transmission is
ideally suited for India’s traffic conditions, reducing the stress of driving
at an affordable price, without compromising on fuel efficiency. With the
introduction of the Hyprdrive S-SG in the Nexon, we aim to tap a larger market
and increase our market share in not only the Compact SUV segment but also the
AMT segment. Additionally, understanding the growing need for personalisation
among Indian customers, we are introducing the ‘Imaginator’ – our online
platform to visualise and customise the Nexon.”
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