Polestar, the new electric
performance brand, has introduced the Polestar 1 to the public for the first
time at the Geneva Motor Show. The European debut follows its global media reveal
in Shanghai, China, in late 2017.
The Polestar consumer
experience is based on a new subscription model, where customers will be able
to subscribe to their Polestar car for two or three years. Linked to a host of
connected and on-demand benefits like pick-up and delivery servicing, the
no-deposit, all-inclusive subscription model has been designed to take the
traditional hassle out of vehicle ownership with one monthly fee that includes
sundries like insurance and maintenance, and allows the customer to focus on
the enjoyment of driving. Customers will also be able to purchase the Polestar
1 outright if desired.
The Geneva Motor Show also
marks the start of a world tour for the Polestar 1. Other regional reveal
events are planned in China, the United States and elsewhere in Europe, which
will allow customers, potential subscribers and brand fans to see the new
Polestar 1 in key markets in the build up to the start of production in
mid-2019. Development at the new Polestar Production Centre in Chengdu, China,
is progressing with suitable pace. Having broken ground in November 2017,
construction is on track for tooling installation and pre-production to begin
as planned towards the end of 2018.
The Polestar 1 is an Electric
Performance Hybrid 2+2 GT coupé which produces 600 horsepower and 1,000 Nm of
torque, as well as 150 km of pure electric driving range – the longest of any
hybrid car in the world.
The Electric Performance
Hybrid powertrain features an internal combustion engine powering the front
wheels, while a double electric rear axle drive system powers the rear wheels
from a total of 34 kWh of battery power. In combination, the Polestar 1 is an
electric vehicle with the benefits of an internal combustion engine to
supplement the electric drive over long distances when required.
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