India we know him as the man in the ‘Man vs Wild’ TV show. In essence he is a
British adventurer by the name of Bear Grylls. Bear Grylls is now the long-term
global ambassador for Land Rover. Bear’s TV show Man Vs Wild and Born Survivor
are so popular that it has had an estimated global audience of 1.2 billion
people. He also hosts the hit adventure show 'Running Wild' on NBC in America,
as well as 'The Island with Bear Grylls' for Channel 4 in the UK. His social media following is incredible
with over 1.16 million Twitter followers and more than 4.8 million likes on
to a Land Rover press note, he is one of the world’s most recognised faces of
survival and adventure. Bear embodies Land Rover’s ‘Above and Beyond’ spirit,
having climbed Mount Everest and led ground-breaking expeditions from
Antarctica to the Arctic.
release says that he will support Land Rover’s activity at a global level and
will play an integral part in the global launch of the New Discovery Sport,
which will be revealed to the world on September 3, 2014.
his appointment, Bear Grylls said tht he has used Land Rover vehicles
throughout his life, during his military career, on countless expeditions and
then while filming, from deserts and jungles to the highest mountains. “They
always deliver a rugged reliability that you can always count on when the chips
are down in hostile environments,” he stated. He said that Land Rover is all
about adventure, and adventure has always been in his DNA.
press note added that as part of his ambassador role, Bear will mentor Land
Rover’s Next Generation Explorer, 22-year-old Alex Woodford, during a
high-adrenalin adventure later this year.
In February, Alex triumphed in the snow-laden Discovery Adventure
Challenge where she competed against four other young explorers in a series of
testing challenges including a technically demanding slalom drive on the
slopes, a test of strength and technique with a 180kg sled pull, and a fast and
furious kayak race across Lake Geneva.
Picture of Bear Grylls with the Land Rover