The new VIII generation Phantom from
Rolls-Royce Motor Cars made its debut in India. Pricing in India for Phantom
(Standard Wheelbase) has been officially announced from Rs 9.5 crore, with
Phantom Extended Wheelbase from Rs 11.35 crore, inclusive of a four-year service
package and regional warranty, 24-hour roadside support. Pricing depends on
customer specification, with all Phantoms built bespoke.
The car which epitomises
luxury at its best, was launched in Chennai, the capital city of Tamil Nadu in
South India through KUN Exclusive dealer. KUN is the sole authorised
Rolls-Royce Motor Cars dealer for Chennai and Hyderabad. Since 1925, Phantom
has been the ultimate ceremonial chariot, conveying some of the world’s most influential
men and women to defining moments in history.
The car was launched in the
presence of Vasanthi Bhupati, Managing Director for Rolls-Royce Motor Cars
Chennai and KUN Exclusive and Paul Harris, APAC Regional Director, Rolls-Royce
Motor Cars. The new Phantom is lighter, yet 30% more rigid than its predecessors.
A next-generation four-corner
air suspension system, state-of-the-art chassis control systems, 130kg of sound insulation,
double-laminated glass and dual-skin alloys across the bulkhead ensure that the
new Phantom is the pinnacle of comfort and quietness. When Rolls-Royce’s
acoustic test engineers reviewed the results
of road and vibration tests, the sound levels were so low, they had
to check if their instruments
were calibrated correctly. An all-new, 6.75 litre twin-turbocharged V12 engine
delivers an effortless 563hp and 900Nm of torque from just 1,700rpm, spiriting
New Phantom from 0-100km/h in a mere 5.4 seconds with the help of its seamless
8 speed, satellite-aided transmission.
In addition, New Phantom is
equipped with the ‘Flagbearer’ – a stereo camera system integrated into the windscreen that sees
the road ahead and adjusts the suspension proactively. Its headlights are equipped with
the latest laser light technology, providing a 600-metre range of light at night to ensure safe
A divine selection of
materials has been placed thoughtfully throughout the interior of New Phantom. As a result, being
inside New Phantom is akin to entering a luxury hotel ‘suite’ with passengers being cocooned in
the finest leathers and veneers. All four doors can now also be electrically closed from the
exterior via touch sensitive door handles. A curated selection of rear seating
options is available on New Phantom, from the lounge to individual formats.
Technology is discreetly hidden throughout the car until required, leaving only
the visual majesty of wood, leather and billeted metal for all to admire.
The centrepiece of New Phantom
is ‘The Gallery’ – a wholly contemporary and luxury reinterpretation of a motor
car’s dashboard and instrument panel area. An application of glass runs
uninterrupted across the fascia of the New Rolls-Royce Phantom, providing an
unprecedented opportunity to present commissioned artwork. The initiative has come
from an understanding that the marque’s patrons are increasingly collectors of
fine and contemporary art.
Each New Phantom is expected
to be bespoke, with customers tailoring their specifications. A Rolls-Royce customer can
choose from 44,000 exterior colours and request personalised designs from the company’s team of bespoke
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