Toyota Kirloskar Motor has
unveiled the Yaris for the Indian market. With Yaris the leading auto
manufacturer marks its entry into the highly competitive B-segment in India.
Built on Toyota’s renowned philosophy of QDR (Quality, Durability &
Reliability) this world class sedan is as advanced as it is luxurious.
Toyota Yaris recently received
5-star safety ratings from the New Car Assessment Program for Southeast Asian
Countries (ASEAN NCAP). The bookings open for customers from April 2018.
Yaris, named after the Greek
goddess Charis who embodies Beauty and Elegance, dons a premium fascia. The
model has gained international reputation for its five distinctive attributes -
advanced and emotional design, expansive comfort, superior ride quality and
quietness, dynamic efficiency and class-leading safety and technology.
Takatomo Suzuki - Chief
Engineer, Toyota Motor Corporation said, “We are delighted to mark Toyota’s
entry in the B-high segment in India with the Yaris - “The New Value Pioneer”.
We see Yaris as a model that will introduce new customers to brand Toyota in
the country. We have developed our new sedan without compromise to embody the
Indian car buyers’ overarching desires for a premium and high-performance
vehicle. We are certain that the design concept of Yaris, which is inspired by
actual customer needs rather than traditional ideas will exceed expectations.
Our focus has been on creating a distinctive, superior car with intuitive
functions that is set to lead the next generation of B-High segment and
simultaneously drive an emotional connect with the Indian customer base.”
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