Uniti of Sweden and India’s Bird Group have announced their
intention to enter the Indian market with an electric car. The two companies
are together participating at the Auto Expo-The Motor Show 2018 to be held from
February 9 to 14, 2018 at the India Expo Mart in Greater Noida on the outskirts
of New Delhi.
CLICK HERE TO READ EARLIER REPORT: UNITI, MEDIAMARKT SWEDEN
TEAM UP TO DISRUPT CAR DISTRIBUTION
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E-CAR DREAM THROUGH CROWD FUNDING
The two companies are together planning to bring a
stylish yet affordable, 100% electric city car to the Indian market in 2020
with a price tag starting from ?7,14,000 (approx. Euros 9,000). The general
public be among the first in Asia to see the Uniti One up close at the expo..
“Our vehicles are optimal for the Indian market and well
aligned with the nation's strong demand for clean mobility. Bird Group was
identified as an ideal partner due to their experience in the mobility sector,
along with their capacity for local assembly and mass distribution of our
vehicles,” said Lewis Horne, CEO of Uniti.
Uniti plans to bring a 5-seat configuration of its EV to
the Indian market with a single-charge range of approximately 200 km. Expo
attendees will be offered a virtual reality demonstration of this 5-seater
along with a hands-on view of the 2-seat, European model that debuted in front
of a 2,000+ strong crowd in Landskrona, Sweden last December. All Uniti models
are considered premium vehicles, noted for their unique user experience, modern
approach to safety and sustainable production.
First deliveries in India are intended for 2020 with a
retail price starting from ?7,14,000. Eager customers can join a rapidly
growing list of Uniti enthusiasts for a refundable pre-order cost of ?1,000.
Pre-ordering the Uniti One will offer early access to the online vehicle
configurator, eligibility for the pending beta test programme, and early
delivery among other perks.
"With our immense experience in various businesses,
including automotive, and our footprint in almost every geographical part of
our country, we hope our initiative will bring the best of affordable, yet very
high-tech cars into every household and change the way people drive. We are
also glad that our diversification into the manufacturing of EVs will contribute
to the drive against pollution, which is now affecting almost every major metro
in our country,” said Ankur Bhatia, Executive Director at Bird Group.
"This initiative will not only create huge
opportunities and numerous jobs in our factories and dealership network, it
will also help boost the Indian economy through large-scale exports
manufactured by our JV Company into the markets of the Asia Pacific, Middle
East, and Africa," added Bhatia.
Source: Uniti / Bird Group
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