South Korean car major Kia
Motors which will soon be setting up a manufacturing facility in India, is
presenting its future mobility vision at the 2018 Consumer Electronics Show
(CES) in Las Vegas, US. Under its new ‘Boundless for all’ vision, Kia will
bring a future in which opportunities for mobility and transportation are
limitless. To broaden horizons with its mobility services, Kia is also
demonstrating a range of new technologies as part of its new ‘ACE’ strategy to
make its cars more Autonomous, Connected and Eco/Electric.
“‘Boundless for all’ is Kia’s
future vision – where everyone has the opportunity to enjoy the infinite value
that future mobility will bring. This is Kia’s manifesto for its role as a mass
mobility provider in the future. Consumers are bound today by the idea that a
car is ‘just a vehicle’, but Kia is committed to providing a broader solution
to mobility. ‘Boundless for all’ represents a future in which a vehicle can be
so much more than the sum of its parts,” said Dr. Woong-chul Yang, Vice
Chairman and Head of Kia R&D Center.
Kia’s ‘ACE’ strategy is based
around three core elements, presenting Kia’s vision for future personal
• Autonomous – Kia plans to
commercialize Level 4 autonomous driving technology, with ‘Smart City’
autonomous vehicle testing due to commence in 2021
• Connected – By 2025, Kia
will adopt connected car technologies across every vehicle segment, and aim to
make every single model a connected car by 2030
• Eco/Electric – Kia will
introduce 16 new advanced powertrain vehicles by 2025, including a range of new
hybrids, plug-in hybrids and electric vehicles, as well as an all-new fuel-cell
electric vehicle in 2020
Alongside these technologies,
Kia announced its plans to roll-out its ‘WiBLE’ car-sharing service – launched
in Korea in 2017 – to new regions from 2018, starting with Europe.
Source: Kia Motors
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