Luxury car manufacturer
Mercedes-Benz India is all set to showcase an array of luxury cars at the 14th
edition of the Auto Expo to be held in February 2018. The Mercedes-Benz
Pavilion will be at Hall No. 15. The key highlight of Mercedes-Benz’s product
offense will be based on three distinct product attributes: Luxury, Versatility
and Future Mobility.
Making its much awaited India
debut will be the pinnacle of exclusivity and luxury personified, the
ultra-sophisticated, Mercedes-Maybach S 650 sedan. The forerunner of
Mercedes-Benz's new product brand for electric mobility globally- EQ,the
‘Concept EQ’ will be showcased to clearly manifest Mercedes-Benz’s direction
towards creating a sustainable ecosystem of services, technologies and
innovations. The name EQ stands for "Electric Intelligence" and is
derived from the Mercedes-Benz brand values of "Emotion and
Also to be showcased is the
all New E-Class All Terrain. The New E-Class All Terrain is like a SUV, thanks
to its SUV like greater ground clearance, SUV like large wheels and 4MATIC
all-wheel drive as a standard feature, making it a versatile vehicle. The
All-Terrain has a striking SUV look with powerful
flared wheel arches and SUV
radiator grille. The most eye-catching feature of the striking front is the
SUV-style two-fin grille with a star integrated in the centre. The distinctive
front bumper and the paneling in underride guard-look, electroplated in
silver-chrome, also contribute to the robust SUV appearance of the E-Class
The E-Class All-Terrain made
its global debut at the Paris Motor Show in 2016 and will have its India debut,
later in 2018.
Mercedes-Benz family at Auto
Expo 2018 will comprise of:
• AMG: F1 Car, AMG GT R, AMG
GLC 43 Coupe and AMG SLC 43
• Show Car: Concept EQ
• Specialty Cars: E-Class
All-Terrain and C-Class Cabriolet
• Sedans: Mercedes-Maybach S
650, New E 350 d, C 250 d Edition C
• SUVs: GLA 220 d 4MATIC, GLC
220 d, GLS 350 d
Unique digital activations for Auto Expo 2018
Mercedes-Benz intend to engage
more with its customers, prospects and fans in the online space, for which the
brand will launch a new e-commerce marketplace for sale of Mercedes-Benz
There will be an AI based
Chatbot, which is a first in the industry, using artificial intelligence to
answer customer questions on Mercedes-Benz products. It will also have an
artificial reality based function which will further enhance customer
interactivity with the Bot.
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