MediaMarkt Sweden, part of
Europe’s largest consumer electronics retail group, is teaming up with what is
rapidly becoming Europe’s most disruptive car company, to bring Uniti vehicles
to the masses. Starting on the morning of December 8, 2017, Uniti vehicles will
be initially available to view and pre-order in two key MediaMarkt stores:
Nacka Stockholm, and Svågertorp Malmö.
The product launch test phase
will last a few months, with a view to expanding nationwide in Sweden.
“This new physical marketplace
style e-commerce agreement is a world-first for automotive, and could be the
start of a very different and convenient way to own or lease an electric car.”
- Verena Kitowski, Uniti Commerce Manager. Large crowds are expected at the
in-store launch, as people will be able to view the two-seater version of
Uniti’s new product line, and test out the car interior in Virtual Reality.
Uniti’s product experts will be onsite to answer questions and to take
pre-orders with a refundable deposit of 1.399SEK (€149), which can be placed
in-store or online. First deliveries are expected in 2019, but this is the chance
for people to join the queue to be the first to test-drive and own Sweden’s new
Those that pre-order a Uniti
vehicle will receive first access to the online Uniti vehicle configurator that
will be released in mid 2018. Through the online configurator, prospective
buyers will be able to select their desired model, car options, service
packages, financial preferences, delivery options, trade-ins, and make the
final commitment to buy. The launch of Uniti’s first two MediaMarkt retail
showrooms will commence the morning after the young car company launches their
new product line in their Swedish production facility. The event will include
several thousand people and partners, and is their first annual product launch
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