Indian auto major
Tata Motors has launched the new Hexa Downtown Urban Edition in the Indian
market for a starting price of Rs. 12.18 lakh (ex-showroom Delhi). The Downtown
Urban Edition has been launched in a bid to strengthen the range of lifestyle
SUVs that Tata is offering in India.
The Hexa Downtown
Urban Edition will be available in two packages - Absolute Pack and Indulge
Pack and will be based on the XE trim of the Hexa. Tata will be offering the
Hexa Downtown Urban Edition in a new Urban Bronze colour and will be
incorporating the executive Urban badging on the Hexa. The Hexa Urban Edition
will get a chrome pack suite and up market tan seat covers. Also on offer are
wireless seat chargers and a 10.1 inch Blaupunkt rear seat entertainment
Tata Motors has also
equipped the new Hexa Downtown Urban Edition with an LED Heads-Up-Display (HUD)
which also gives speed alerts, battery level indication and comes with a tyre
pressure monitoring system. The new Hexa Downtown Urban Edition will be rolling
on new R16 diamond cut alloy wheels.
President, Passenger Vehicle Business Unit, Tata Motors, said, “In order to
offer our customers with an adrenaline pumped driving experience, we are happy
to introduce the urban edition of the successful and versatile SUV, HEXA. The Hexa
has caught the imagination of the country with its distinctive on-road and
off-road capabilities. It has completely changed the face of Tata Motors and
witnessed a strong traction in the market. The Hexa Downtown, as the name
suggests is a vehicle inspired by the city life to match the customers’ charged
urban lifestyle. With the new edition of the Hexa Downtown, we are sure to take
forward our brand promise of offering customers aspirational products along
with sheer value.
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