Indian auto major Tata Motors has launched the new Hexa Downtown Urban Edition in the Indian market for a starting price of Rs. 12.18 lakh (ex-showroom Delhi). The Downtown Urban Edition has been launched in a bid to strengthen the range of lifestyle SUVs that Tata is offering in India.
The Hexa Downtown Urban Edition will be available in two packages - Absolute Pack and Indulge Pack and will be based on the XE trim of the Hexa. Tata will be offering the Hexa Downtown Urban Edition in a new Urban Bronze colour and will be incorporating the executive Urban badging on the Hexa. The Hexa Urban Edition will get a chrome pack suite and up market tan seat covers. Also on offer are wireless seat chargers and a 10.1 inch Blaupunkt rear seat entertainment screen.
Tata Motors has also equipped the new Hexa Downtown Urban Edition with an LED Heads-Up-Display (HUD) which also gives speed alerts, battery level indication and comes with a tyre pressure monitoring system. The new Hexa Downtown Urban Edition will be rolling on new R16 diamond cut alloy wheels.
Mayank Pareek, President, Passenger Vehicle Business Unit, Tata Motors, said, “In order to offer our customers with an adrenaline pumped driving experience, we are happy to introduce the urban edition of the successful and versatile SUV, HEXA. The Hexa has caught the imagination of the country with its distinctive on-road and off-road capabilities. It has completely changed the face of Tata Motors and witnessed a strong traction in the market. The Hexa Downtown, as the name suggests is a vehicle inspired by the city life to match the customers’ charged urban lifestyle. With the new edition of the Hexa Downtown, we are sure to take forward our brand promise of offering customers aspirational products along with sheer value.
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