It’s a super duper order and a
great boost for the country’s Make in India initiative as Hyundai Motor India
Ltd. (HMIL), the country’s second largest car manufacturer and the number one
car exporter has received a record initial export order of 10,501 units for the
Next Gen Verna from the Middle East market. The Next Gen Verna will be known as
the Next Gen Accent for the Middle East markets. This is the single largest
order for the Next Gen Verna that company has received since inception and a
big jump compared to the earlier generations of Verna and Accent.
HMIL had invited 33
distributors from the Middle East (including Saudi Arabia, Oman and UAE) and
other Asian countries (like Vietnam, Philippines, Sri Lanka etc.), to the
Chennai-based production facility of the company on September 21, 2017. They
were given a detailed plant tour, a presentation on the product, its quality
parameters and the plant capabilities, which finally culminated with exclusive
drive experience of Next Gen Verna.
The Next Gen Verna will also
be exported to South Africa, other Gulf and Asian countries from the beginning
of the year 2018.
Commenting on this record
achievement. Y K Koo, MD & CEO- Hyundai Motor India Limited said “The Next
Gen VERNA has received overwhelming response from domestic and export markets.
We are very happy and proud to receive such a large single export order within
one month of showcasing the product to the distributors from overseas markets. It is in perfect harmony with Hyundai’s
commitment of ‘Make in India, for the world’ and also is in line with the
Indian Government’s ‘Make in India’ Vision.”
Meanwhile, back home the Next
Gen Verna has received great response from the domestic market, resulting in
more than 18,600 bookings and more than 1,43,000 enquiries in just 2 months
since its launch in India on August 22, 2017.
These additional new orders will be shipped in December 2017, along with
the delivery of 20,000 units by end-December 2017 in the domestic market at a special
introductory price, as committed during the product launch.
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