Tamo Racemo, the sporty looking race car from Tata Motors which was unveiled at the 87th Geneva International Motor Show and which was to be launched by end of 2017-18, may not see the light of day but the concept mid-engine two-seater coupe has bagged a German Design Award 2018.
Designed at the Tata Motors Design Studio in Turin, Italy, the Racemo has been handed out the German Design Award (GDA) in the Gold category for International Excellence in “Exceptional Product Design”. The Racemo combines strong expressions of Tata Motors’ Impact Design elements i.e. Humanity Line, Slingshot Line and Diamond DLO, giving the car instant recognisability.
The Racemo has been built on an innovative MO-Flex platform, a structural technology, enabling greater freedom in surface design, efficient large-scale part integration leading to modularity and faster time to market.
Tata Motors calls the Racemo India’s first globally developed ‘phygital’ car, merging the physical and digital worlds. The Racemo is also India’s first connected car. Powered by Microsoft, Racemo will bring alive connected technologies such as cloud computing, analytics, geo-spatial and mapping, and increased human-machine interface, creating a new benchmark in the industry for connected vehicles. The Racemo, which is the first Indian sports car available on Microsoft’s gaming platform Forza has already in just 8 months, over 2.2 million users experiencing this design.
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