Tamo Racemo, the sporty
looking race car from Tata Motors which was unveiled at the 87th Geneva
International Motor Show and which was to be launched by end of 2017-18, may not
see the light of day but the concept mid-engine two-seater coupe has bagged a
German Design Award 2018.
Designed at the Tata Motors
Design Studio in Turin, Italy, the Racemo has been handed out the German Design
Award (GDA) in the Gold category for International Excellence in “Exceptional
Product Design”. The Racemo combines strong expressions of Tata Motors’ Impact
Design elements i.e. Humanity Line, Slingshot Line and Diamond DLO, giving the
car instant recognisability.
The Racemo has been built on
an innovative MO-Flex platform, a structural technology, enabling greater
freedom in surface design, efficient large-scale part integration leading to
modularity and faster time to market.
Tata Motors calls the Racemo India’s
first globally developed ‘phygital’ car, merging the physical and digital
worlds. The Racemo is also India’s first connected car. Powered by Microsoft, Racemo
will bring alive connected technologies such as cloud computing, analytics,
geo-spatial and mapping, and increased human-machine interface, creating a new
benchmark in the industry for connected vehicles. The Racemo, which is the
first Indian sports car available on Microsoft’s gaming platform Forza has
already in just 8 months, over 2.2 million users experiencing this design.
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