A few days back, Audi globally
launched the A7 Sportback, a car that represents the new Audi design language.
The four-door coupe embodies a new style of Gran Turismo, with dynamic lines,
systematic digitalisation, a sporty driving experience and a versatile space
EXTERIOR: With large surfaces, sharp
edges and taut, athletic lines, the A7 signals dynamics and progressiveness. Up
front, the Singleframe grille – wider and lower than that of the Audi A8 – the narrow
headlights, the boldly contoured air inlets and the flat front end convey at a
glance the sportiness of the Gran
Turismo. The headlights are available in three versions. The top version is the
HD Matrix LED headlights with Audi laser light. The Audi A7 Sportback is an
athletic sculpture with a long engine hood, long wheelbase and short overhangs.
Pronounced contours emphasise the wheels, which measure up to 21 inches in diameter,
and reference Audi’s quattro genes.
It is 4,969 millimeters (16.3
ft) long, has a wheelbase of 2,926 millimeters (9.6 ft) and is 1,908
millimeters (6.3 ft) wide, but stands only 1,422 millimeters (4.7 ft) high.
As with the previous model,
the rear end is tapered like that of a yacht. The long luggage compartment lid
terminates in a pronounced, curved lip from which an integrated spoiler extends
automatically at 120 km/h. A flat light strip – a design feature common to all
of Audi’s top models – joins the rear lights, whose tail lights are made up of
13 vertical segments. When the doors are unlocked and again when they are
locked, fast-moving light animations play in the rear lights and in the
headlights, highlighting the big coupe’s dynamics while standing still.
INTERIOR: The interior of the new
Audi A7 Sportback dazzles with its futuristic lounge atmosphere. The horizontal lines and sleek
instrument panel provide for a feeling of airy spaciousness. The centre console
is oriented toward the driver, underscoring the Gran Turismo’s sporty
character. Four key values characterize the interior concept: progressiveness,
sportiness, intuitiveness and sophistication. All colours, upholstery materials
and inlays underscore the new aesthetic, from the base version to the design
selection, the S line sport package and the particularly sophisticated Valcona leather.
The optional contour ambient lighting package traces the contours and subtly highlights
the space. The 10.1-inch upper display (in combination with MMI navigation
plus) is tilted toward the driver. With its black panel optics and framed in a
graphite gray aluminum clasp, it almost disappears into the dashboard when
switched off. The body supporting the clasp is itself a geometric sculpture.
The display’s user interface appears as soon as the car is opened. In keeping
with the interior design, the look is reduced and succinct. All screen content
can be quickly registered. Control at your fingertips: MMI touch response
control system and online voice control
The new Audi A7 systematically
continues the digitalization strategy of the A8. The interior architecture
melds seamlessly with Audi’s new MMI touch response operating concept. It
replaces the rotary pushbutton and the conventional buttons and controls of the
previous model with two large, high-resolution touch displays.
The driver controls the
infotainment system from the upper display. Mounted on the asymmetric console of the centre tunnel,
the 8.6-inch lower display provides access to the climate control system,
comfort functions and text input. Drivers can rest their wrist on the automatic
transmission’s wide selector lever knob.
Audi offers an optional
head-up display that projects important information onto the windshield. MMI
navigation plus also includes the Audi virtual cockpit with a 12.3-inch
display. The MMI touch response operating concept features haptic and acoustic
feedback and is as intuitive to use as a smartphone. Users hear and feel a
click as confirmation when their finger triggers a function. With its logical
and flat menu structure, the system allows fast access to the various vehicle
functions, and it can also be personalized thanks to configurable and movable favourites
The optional voice control in
the new A7 Sportback makes operation even more convenient. With MMI navigation plus, the
natural speech dialogue system processes questions and commands in two ways – with information
stored onboard and at the same time with detailed knowledge from the cloud.
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