Uniti, Sweden’s new electric
car, has successfully launched an equity crowd funding campaign on their own
Uniti’s unique crowd funding
video takes the viewer on a tour through the company’s headquarters in the
south of Sweden and sheds light on the achievements of the young company.
“Working openly with our wide support network of collaborators and major
companies from around the world has prepared us for the milestones ahead,” says
founder and CEO Lewis Horne. The video includes appearances by prominent
figures such as the CEO of Kuka Robotics Nordics, renowned climate change
academic Michael Molitor, and representatives from British automotive
heavyweight Williams Advanced Engineering, global technology giant Siemens, as
well as the Vice Prime Minister of Sweden Isabella Lövin.
The Swedish startup Uniti was
founded by Australian-born Lewis Horne, a serial entrepreneur who conceived the
idea out of a desire to cut the levels of toxic air pollution, which is a
crucial issue faced by the global community. Uniti’s innovative design
addresses this with their high-tech electric vehicle that emits 42.9 tons less
CO2 than an average combustion engine vehicle over its life cycle, and
significantly less than any electric car on the market today.
The global electric vehicle
(EV) industry is expected to be worth more than $100bn by 2020, with electric
vehicles rapidly increasing their market share year on year. Despite the
positive outlook, today’s electric vehicles are not leveraging electric
mobility technology to its full potential as vehicles on the market remain
overweight. Uniti comes in with a radical proposition to produce a mass-market vehicle
platform that is sustainable throughout its lifecycle and better utilises
electric mobility technology.
The car itself, in the vehicle
category L7e, is a two or four-seater vehicle made of composite biomaterials
and carbon fibres, thus making it extremely light at only 450kg. Aimed at the
urban millennial market, or as the ideal second family car as a daily commuter
vehicle, it has been designed with a user experience that matches modern
consumer electronics trends, a significant change from the outdated user
experience of cars today. Uniti includes a reliable range of 300 km, and
flexible charging options, making the vehicle ideal for urban driving.
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