largest car retailer, Maruti Suzuki India Ltd, has announced the rebranding of
its retail channels across the country. The new Maruti Suzuki showrooms across
India will now be known as - Maruti Suzuki Arena. The new showrooms will boast
of modern looks with a warm, friendly and comfortable environment. The company
has extensively implemented design and technological changes to enhance
this new addition Maruti Suzuki India now has four distinct retail channels --
Maruti Suzuki Arena, Nexa, Commercial and True Value. Moving towards a more
connected experience, Maruti Suzuki has integrated technology seamlessly with
the customers buying experience.
Customers can book cars through a new website
which has been designed to connect better with the youth of today. The new
Maruti Showrooms also get a young, trendy and vibrant look, an navigation
portal to integrate online to offline registration, inclusive product vision
screens, a dedicated personalisation centre with a stylist and a cafe an
managers at showrooms shall also be equipped with tablets and an app to display
a range of Maruti products and variants. These new showrooms will sport a
trendy blue signature design facade and an Active Experience Terrace. Enhancing
the buying experience, Maruti has also created a Coffee Consultation Area and
an Owners Lounge.
new Maruti Suzuki Arena has been designed in line with the company's
Transformotion 2.0 Initiative. The key pillars of Maruti Suzuki 2.0 are design,
technology and experience. The new transformation has been built with
consultation to continuous research, customer voice and anticipation of
changing future trends. The company aims to setup 80 Maruti Suzuki Arena
dealerships by March 2018.
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