cars are a priority for Jaguar Land Rover, so is the platform on which it
stands. The platform here is the all-new uber stylish motor show stand at the
Geneva Motor Show. The 1500 square metre stand has been designed to reflect a
lot on the company’s principles in creating the dynamic cars.
from the stand, Phil Popham, Group Marketing Director said: "Our new motor
show stand is a significant step forward in establishing a fresh, innovative
and truly engaging experience for visitors. Beautifully designed, meticulously
engineered and employing innovative technologies, this stand really does
showcase the ambitions, values and vision of our company and iconic
and Land Rover's Design Director's, Ian Callum and Gerry McGovern contributed
immensely in creating this unique modular stand which sets new standards in
customer engagement for the company.
40 interactive touchscreens providing a narrative for each brand to the
introduction of 32 mobile scanning points, customers from around the world will
be able access more information than ever before about the products and brands.
materials have been used for making this stand. Around 85pc of the structure is
made from aluminium and is built around a double-deck lightweight aluminium
core, making it lighter and stronger. This has led to a 30pc weight reduction.
Jaguar Land Rover has also made significant steps to reduce energy consumption
with the addition of 90,000 individually controllable LEDs which reduce power
consumption from 20,000 watts down to just 3367 watts.
is also central to the stand design and is showcased with the debut of the
highest-ever resolution LED tracking screen and a world first flooring system
which uses 248,000 magnets negating the need for the use of any tools in its
construction. Thus it’s not just cars at the JLR stand to look and admire, it’s
the entire stall that you need to admire!
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