In April 2017, Tata Motors
passenger vehicles, in the domestic market, continued its growth momentum at
12,827 nos., a growth of 23%, over April 2016, due to an encouraging response
for its recently launched lifestyle utility vehicle, Tata Hexa and its latest
car, the Styleback Tata Tigor. The Tata Tiago continues to maintain good order
pipeline, a Tata Motors release said.
Tata Motors passenger and commercial vehicle
total sales (including exports) in April 2017 were at 30,972 vehicles, a
degrowth of 21% over 39,389 vehicles sold in April 2016. The company’s domestic
sales of Tata commercial and passenger vehicles for April 2017 were at 28,844
nos., lower by 19%, over 35,604 nos., in April 2016.
Tata Motors commercial
vehicles were affected by the Supreme Court judgement announced on March 29,
with the ban on BS3 sales, leading to the need for a higher quantity of BS4
stock for April sales. The higher demand at short notice, was not met in
production, as vendors struggled to meet with the higher demand, especially in
the MHCV segments. Moreover, after the strong pre-buying of BS3 vehicles in
March, and the price increase of BS4 vehicles (especially in the MHCV and Buses
at 8-10%), demand for BS4 vehicles was also weak. The commercial vehicles sales
in April 2017, in the domestic market, were at 16,017 nos., lower by 36% over
April 2016. This is an unusual decline, in exceptional circumstances, the
company stated. Tata Motors expects production, wholesales and retails to pick
up in May and June.
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