that it is mandatory for even women pillion riders too to wear helmets in the
city of Delhi, there is good news in the form of smart helmets for them from
Yamaha Motor India Sales Pvt. Ltd. (YMIS). The company has unveiled its cool
and stylish helmets for women and kids in India.
ignoring the fact that the helmets are even more important for kids’ travelling
with their parents on a two-wheeler, the company has brought out stylish
helmets for women and children. The new helmet products will be available at
all Yamaha dealerships across the country with a price range between Rs. 990
and Rs. 1380. The new helmets were conceived and developed by Yamaha Motor
India Sales Pvt. Ltd and certified ISI helmets are designed to suit and appeal
to the kids and women in India, said a press release from Yamaha.
Kurian, Vice President – Sales & Marketing, Yamaha Motor India Sales Pvt.
Ltd, said that the Delhi Government’s mandate for woman to wear helmets even as
pillion riders is a welcome move. “On day one of this move, we could see many
women riders being fined and most of the women riders came up with excuses such
as non-availability of helmets exclusively for women. Gauging the requirements,
we are happy to introduce our new range of helmets meant exclusively for
women. As a socially responsible
company, Yamaha has always given importance to road safety and has been
conducting various programmes on traffic safety across the country for almost
five years now. On this occasion, we’d also like to urge the government to make
a start and make helmets mandatory for children as well,” he said.
the Road Transport and Safety Bill 2014 which is likely to be tabled in the
winter session of Parliament contains
provisions for making helmets compulsory for all those riding on a two-wheelers
which includes men, women and children.
focus on building road safety awareness is one of its key Corporate Social
Responsibility initiatives. The company currently conducts Yamaha Safe Riding
Science (YSRS) for college students, Yamaha Female Riding Training (YFRT) for
women, Yamaha Children Safety Program (YCSP) for school kids and Yamaha Drivers
Safety Program (YDST) for truck drivers. The company has also introduced its
Maiden Mascot – ‘Zippy’ to promote the Yamaha Children Safety Program (YCSP)
which is a first of its kind social initiative to educate and influence both
parents and children about vital road safety measures). Through these
initiatives, Yamaha strives to boost awareness among their customers on road
safety and safety education, subsequently making the complete family safe, the
press release added.
Picture of Yamaha helmets for women and