TVS Motor Company decided to go the way some high end car manufacturers like Bentley,
Rolls-Royce and others have gone, the bespoke way? Well, it seems so as TVS Motor Company, a leading
two wheeler company has launched TVS ‘Built To Order’ (BTO) platform, marking
its foray into the factory customisation and personalisation platform.
new business vertical, the TVS BTO platform will empower the customers to
customise and personalise their vehicles when making a purchase, which will be
built directly at the factory as per their requirement(s). This further
strengthens the company’s commitment to introducing first-in-class technologies
and class-leading features in the segment.
‘Built To Order’ platform will debut with TVS Motor Company’s flagship
motorcycle, TVS Apache RR310. Customers can select pre-set kits, graphic
options, rim colour options, and personalised race numbers. The kits, namely,
Dynamic and Race, offer an array of features that further accentuate
performance and styling as per customers' usage and needs. This platform will
be introduced across other product portfolios from the stable of TVS Motor
Company in a phased manner.
Dighole, Head - (Marketing) Premium Motorcycles, TVS Motor Company, said, “We
are delighted to announce the launch of the new business vertical, the TVS ‘Built
To Order’ (BTO), our first factory Customise-Personalise platform. Each
customer has a unique riding style and expression. This platform empowers our
customers to customise and personalise their machines as per their
its foray with the super-premium TVS Apache RR310 BTO, vehicles will be
customised and built directly at the factory. Additionally, to celebrate four
decades of racing pedigree, TVS Motor is offering a special ‘Race Replica’
graphic inspired by the TVS Racing OMC race machines for the enthusiasts.”
will be given options to select from an array of two pre-defined kits, namely,
Dynamic kit and Race kit, to cater to their needs. The Dynamic kit includes fully
adjustable front and rear suspension that offers multi-level adjustment of
preload, rebound and compression damping. This allows the customers to adjust
the suspension as per their riding style or given road conditions.
the other hand, the Race kit includes race ergonomics that caters to race enthusiasts
who like to burn rubber on the tracks. This kit consists of a more aggressive
and tucked in handlebar; rear set raised footrest, and knurled foot pegs, that
allows for a higher lean angle on the corners and better straight-line
stability. This kit also comes with an anti-rust brass coated drive chain to
accentuate the style of the motorcycle.
place an order on the TVS ‘Built To Order’ platform, customers can download the
TVS ARIVE app or visit the web configurator, which will allow them to configure
their motorcycle. Customers get to choose between performance kits, colour
options, and black or red alloy wheels for the Titanium Black colour. They also
get the option to personalise their race machine with a unique race number,
available as a graphic on the visor. In addition to this, TVS Motor Company is
offering a special ‘Race Replica’ graphic inspired by the TVS Racing OMC race
the customisation is complete, the total ex-showroom cost of the motorcycle
will be updated simultaneously. After paying for the booking amount online,
customers can select the nearest premium dealership for the delivery of their
motorcycle. Customers can also track their orders across various stages on the
TVS ARIVE app or the web configurator. The app can be downloaded on Google
Playstore and Apple App Store for iOS.
company is also upgrading its existing fleet of TVS Apache RR310 motorcycles
with more features. The motorcycle will be equipped with a racier exhaust note
with an improved lean angle, and the unique wave bite key. The connected
cluster on the motorcycle has also been updated with a host of new features
like Digi docs that gives riders an option to store important documents like
licenses, RC cards on the cluster via the TVS Connect app. The cluster will
also feature a dynamic engine rev limit indicator, day trip meter and over
TVS Apache RR310 customers can also avail some of these features as
accessories, namely the race handlebar, race footrest, race foot peg, and new
cluster features in the form of software updates, which can be retrofitted to
their motorcycles. Customers can purchase these accessories from the TVS Motor
Company Shop (Merchandise and Accessories e-commerce website).
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