Atum 1.0, the café racer styled e-bike from Atumobile
Pvt. Ltd., a Hyderabad-based electric vehicles start-up, has received a design
patent for its unique design amongst all e-bikes in India. The patent has been
issued for its design which leads to a sportier riding posture, for the shape
of the tank which has a 14-litre storage capacity and for its naked body
There are multiple riding postures – standard, sport,
and cruiser - while riding a motorcycle. The R&D team at Atumobile Pvt.
Ltd. has given particular attention to the riding posture of the user to make
it sportier given the age profile and preferences of the target audience. The
sporty posture is exciting and fun, and the body leans forward giving a feel of
a racing bike. This sportier posture was especially chosen as Atum 1.0 is aimed
at youngsters in schools and colleges.
The design patent was also issued for the
best-in-class storage capacity afforded by Atum 1.0. The storage box, shaped
like a conventional fuel tank, gives the e-bike an added attraction which is
going down well with its target audience who are enjoying the experience and
the convenience of a retro, café-racer styled e-bike.
Traditionally, motorcycles have had to use bags or top
cases to augment their meagre storage capacity. However, Atum 1.0, with its
14-litre in-built storage capacity does not require storage accessories giving
it a clean look which is akin to a racing bike.
Another unique feature, for which the design patent
was granted, is Atum1.0’s naked body structure combined with its sportier
riding posture. When compared to other EVs, Atum 1.0’s naked body is not
covered by faring which give the bike a pure retro feel, at the same time
reducing the body weight, which today stands at just 35 kilograms.
Launched on 5th October 2020 at a base price of Rs. 55,000, Atum1.0
has redefined e-mobility with its sturdy built and a retro, vintage design.
Since its launch, the company has received over 850 bookings from across the
country including Mumbai, Delhi, Hyderabad, Kolkata, Chennai, and Bengaluru
apart from other towns and cities.
Atum1.0 is powered by a portable lithium-ion battery
pack, that charges in just under 4 hours, Atum 1.0 offers a range of 100 kmph
in a single charge. The electric bike comes with a 1-year battery warranty and
is available in a wide range of colours. With the design successfully tested,
over varying and extreme conditions, the final product, which has a premium
café racer feel to it, has been developed using indigenous parts.
Atum 1.0 is manufactured at a greenfield manufacturing
facility located in Telangana. Atum 1.0 is approved as a low-speed bike, by the
International Centre for Automotive Technology (ICAT) which makes it ready for
commercial use. Additionally, Atum 1.0 does not need a registration and the
person driving it does not need a license.
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