2018 Peugeot Motocycles outlined a development and growth plan, Performance
2020, built on three key pillars —geographic expansion, cost management and new
product launches. In a challenging year,
Peugeot Motocycles successfully delivered on all three priorities of the plan.
Motocycles is a 100pc owned company of Mahindra & Mahindra. Mahindra Two
Wheelers Europe, a subsidiary of Mahindra & Mahindra Ltd. (M&M Ltd), acquired
all outstanding shares in Peugeot Motocycles (PMTC) in late 2019, taking its
share to a complete 100pc. Peugeot Motocycles, a manufacturer of motorcycles
and scooters, is headquartered in Mandeure, France.
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EUROPE TO ACQUIRE 100PC PEUGEOT MOTOCYCLES
launch of new products during an economic and health crisis, along with a move
into new markets, have demonstrated the company's ability to move forward and
strengthen its position.
major highlights of 2020 included the launch of two new vehicles: Peugeot
e-Ludix, an electric version of the classic Peugeot Ludix, and Peugeot
Metropolis 400cc, a powerful three-wheeler entirely produced at its Mandeure
factory in the Doubs. The launch of
Peugeot e-Ludix in the middle of the year represented a new page in the history
of electric vehicles for Peugeot Motocycles, which has been active in the
segment since 1996, with the production of its first electric scooter,
key milestone was the launch of the new Peugeot Metropolis, the undisputed
leader in design and technology in its segment. The New Peugeot Metropolis
delivered a strong sales performance, with a 23% increase over the
corresponding period in the previous year. The Peugeot Kisbee remains the #1
product for the second consecutive year in France’s two-wheeler market, and the
#2 in Europeacross all segments.
has become the second largest market for the brand after France, with volumes
increasing six-fold since 2017. The end
of 2020 was marked by a further step in the expansion of Peugeot Motocycles in
Asia with the signing of a major partnership agreement with Vietnamese car
manufacturer THACO, a leader in the local automotive market. The agreement will
enable Peugeot Motocycles to strengthen its territorial foothold in South-East
three pillars of the Performance 2020 plan have contributed to the robust
volume and revenue growth experienced over the past three years, despite the
pandemic and the economic situation.
Coupled with the increasing sales in Asia, they have resulted in the
company delivering its best financial performance in over 20 years.
“As we move into a new decade, Peugeot
Motocycles is preparing to write a new chapter in its history. Over the next
few years, we will continue the focus on product development – with an enhanced
focus on the electric vehicle segment – and expanding our business in the
growth markets of the East including, China and ASEAN countries,” said
Costantino Sambuy, CEO of Peugeot Motocycles. “These results reflect the
enduring commitment of all our stakeholders – especially my colleagues at
Peugeot Motocycles, and our dealers, importers and suppliers. I wish to thank
them all and look forward to a period of sustained growth,” he added.
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