Honda Motorcycle &
Scooter India Pvt. Ltd. (HMSI) is in the news once again. This time it’s for
the Activa scooter. Activa is India’s largest selling automatic scooter and has
dethroned well entrenched competition motorcycle models to become India’s No. 1
selling Two-wheeler in March’14. This is second time in FY’13-14 that Activa is
No. 1 model in Indian 2-Wheeler industry.
Activa sales grew a
phenomenal 65pc from 108,815 units sold in March’13 to 179,956 units in
March’14 and Activa is leading by a good margin of nearly 13,000 units over the
2nd largest selling two-wheeler model in India.
It was on barely a few days
back on April 23, 2014, that HMSI had said in a company statement that the CB Shine had become India’s all time highest selling 125cc
motorcycle and also first ever 125cc motorcycle to achieve 30 lakh unit mark.
Yadvinder S. Guleria- Vice
President, Sales & Marketing, Honda Motorcycle & Scooter India said, “We are excited that Honda Activa has
once again become the highest selling two-wheeler of India in March’14 after
Sept’13. This clearly indicates that Activa is exponentially getting acceptance
as the most preferred choice of two-wheeler for commuting in the country. We
are proud to share that Activa is now strongly making inroads in Tier-2 towns
and beyond. Every month lakhs of Indian families are choosing Activa over any
other two wheeler. The success of revolutionary HET in our automatic scooters
is further reaffirming Honda as the technology and mileage leader in automatic
launched the Activa in fiscal 2001-02. Activa had in fact reactivated the dying
Indian automatic scooter segment in the country. Backed by Activa, Honda’s
automatic scooter sales grew 515pc to 3.41 lakh units in FY 2003-04. Today,
Activa is World’s No. 1 scooter sold in a single country.
Source: Honda Motorcycle & Scooter India Pvt Ltd.
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