Energy is introducing an ‘Assured Buyback’ programme for the Ather 450X. Ather
Energy is guaranteeing a buyback for the Ather 450X at Rs 85,000, at the end of
of India’s few “Make in India” EV manufacturers, Ather Energy has built its own
li-ion battery packs and an overall robust platform in the Ather 450 product
line. The reliability of the product line has been tested since 2018 in
Bengaluru and later in Chennai, and on seeing the high consistency in
performance, Ather Energy has launched a unique buyback plan. The high
reliability of the product will ensure that the scooters will command a strong
value in the resale market, as witnessed by existing owners of Ather 450.
from the new buyback programme, Ather Energy has also improved some of the
purchase enabling solutions for the launch of Ather 450X. Post the success of
the lease model in Bengaluru and Chennai, Ather Energy will be extending the
same for the Ather 450X across all cities. The model allows the customers to
access a fully loaded Ather 450X at a lower price point and a nominal monthly
fee. In the current economic context, this might be significant for a segment
of customers who are unwilling to opt for a full purchase.
reduce the overall cost of ownership of the Ather 450X, Bengaluru consumers can
exchange their old petrol ICE 2-wheeler and others can opt for low interest
rate loans from multiple partners that Ather Energy has tie-ups with. Ather
Energy has also reduced the ex-showroom price of the Ather 450 Plus model,
which can now be purchased at INR 139,990.
subscription plans have also been revised and made more flexible in order to
match the usage of the consumer. The plans now offer four independent packs
that the customer can choose from based on their usage, now starting at Rs 125
per month. These include Ather Connect Lite (for all basic connected features),
Ather Connect Pro, Ather Service Lite (periodic maintenance, RSA &labour)
and Ather Service Pro (premium service experience). Meanwhile, charging at
public charging points, Ather Grid, will be free until March 2021.
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