leading two-wheeler manufacturer TVS Motor Company has acquired Britain’s most
iconic sporting motorcycle brand Norton, in an all-cash deal for GBP16 million (Rs
153.12 crore approx). TVS has acquired certain assets of Norton Motorcycles (U.K.)
Limited (in administration) through one of TVS Motor’s overseas subsidiaries.
may be recalled that in 2017, Norton had announced a plan to enter into India
through a tie up with Ajinkya Firodia owned Motoroyale, a multi brand superbike
venture of the Kinetic group. Norton owned by Stuart Garner had announced launching
limited edition CBU models of their existing lineup in India by the first
quarter of 2018.
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NORTON, MOTOROYALE TO LAUNCH LIMITED EDITION CBU MODELS BY EARLY 2018
is known for its range of classic motorcycles as well as superbikes like the Commando,
Dominator and V4 RR. Founded by James
Lansdowne Norton, in Birmingham, in 1898, Norton Motorcycles is among the most
popular British motorcycle brands of all time and is one of the most emotive
Venu, Joint Managing Director, TVS Motor Company said, “This is a momentous
time for us at TVS Motor Company. Norton is an iconic British brand celebrated
across the world, and presents us with an immense opportunity to scale
globally. This transaction is in line with our effort to cater to the
aspirations of discerning motorcycle customers. We will extend our full support
for Norton to regain its full glory in the international motorcycle landscape.”
further added that, “Norton will continue to retain its distinctive identity
with dedicated and specific business plans. TVS Motor will work closely with
customers and employees in building the success and pre-eminence of the Norton
Motorcycles brand and we look forward to growing together globally in the years
acquisition was undertaken under the guidance of financial advisors, Rothschild
and Co, and legal advice for the transaction was provided by Khaitan &Co,
and Slaughter and May.
NORTON PRODUCTS:The new Norton V4 RR is powered by
a Norton 72-degree liquid-cooled V4, 1200cc engine. It has Titanium inlet
valves and a slipper clutch. The liquid cooled engine produces an output of 200bhp
+ @ 12,500rpm and a peak torque of 130Nm @ 10,000rpm. It has an electronic
fuel-injection system. The Dominator model
is powered by an In-house developed parallel twin engine with dry sump
lubrication. The 961cc air/oil cooled engine produces around 80PS@ 6500rpm and
a peak torque of 90Nm@ 5200rpm
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