motorcycle maker Royal Enfield is among the first automotive companies in India
to have successfully sold all existing inventory of BS IV motorcycles across
dealerships, thereby becoming fully compliant with the new BS VI emission norm regulation
adequately ahead of the mandated timeline.
company introduced BS VI compliant motorcycles in early January, with the
Classic 350 dual-channel ABS being the first motorcycle to move to the new
emission norm. Thereafter, the company has ensured a seamless transition from
BS IV to BS VI across its entire motorcycle portfolio, as well as across all
its dealerships in India.
Enfield has worked relentlessly with its dealership network to ensure a
seamless transition to the new BS VI motorcycles. The company has carefully and
responsibly deployed phase-wise strategies to make sure that production and
distribution of BS IV inventory is scaled down, and has simultaneously scaled
up that of BS VI motorcycles. Various teams have worked closely with the
backend and frontend
partners to ensure a smooth and hassle-free transition.
March 21, 2020, all Royal Enfield stores across India will retail only BS VI
motorcycles, thereby becoming one of the first automotive brands in India to
fully transition to the new emission norm, ahead of time.
Source: Royal Enfield
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