A
pioneer in the India's EV sector ,
thanks to its decade-long experience with world's leading mobility giant
Segway, Bird Electric also shared its plan to roll out electric scooters in
Indian market by mid-2021, a move set to encompass the whole electric vehicle
and mobility spectrum in the country.
Leveraging
its experience and understanding of the EV spectrum (customer base, utility,
market segments, price points) in India, Bird Electric, previously Bird
Mobility, will be introducing an electric scooter– premium yet affordable with
a robust design, more suitable for Indian market.
The
battery-powered two-wheeler will be launched in Delhi-NCR first, followed by
other tier-1 & tier-2 cities in the order of priorities. The brand is working
on a strategy on a nationwide basis. For a technical collaboration, Bird
Electric is exploring the best business model with reputed global manufacturers
known for their best-in-class technology in EVs.
With
US-based Bird Rides Inc, Bird Electric will introduce one of their products
‘Bird Cruiser’, a two-wheel ergonomically designed electric vehicle.
Bird
Cruiser, an electric vehicle that is essentially a blend between a bicycle and
a moped can seat up to two people. Depending on the market, the Cruiser will
either be pedal-assist or just have a peg. In India, Bird Cruiser will be
deployed into the Indian market with focus on business tours segment, enabling
Bird to focus on Tour Business, B2B as well as retail sales of Cruiser to end
customers in India. Bird Electric will also market and sell these products in
India.