Yamaha Motor India Sales Pvt. Ltd. (YMIS)
has unveiled its Brand Mascot for their Yamaha Children Safety Program. The new
mascot shall help the brand connect with children and further strengthen their
concern towards riding safety. Yamaha Children Safety Program (YCSP) is a CSR
activity by the company to impart knowledge about the vital road safety
measures. Masaki Asano, Managing Director, Yamaha Motor India Sales Pvt. Ltd.
stated, “Through the mascot we are focusing on building brand connect
aggressively yet through a humane initiative.”
The cute, funny and brightly coloured
mascot will appeal to little kids around the country. The mascot has not been
yet named. Instead Yamaha India will name the mascot through a naming contest.
Children between the ages of 5-12 years can participate in this contest by
registering their name at any Yamaha dealership. The winner walks away with 1
year scholarship and other attractive prizes. Yamaha will announce the winner
on the 5th of February, 2014.
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