add more glamour and power to the Auto Expo 2014 show, Yamaha Motors invited
its brand endorser and the youth icon John Abraham at its stall. John graced
the occasion along with the senior management of Yamaha. John was also
ceremoniously handed over the keys of the super sport YZF-R1. Being an avid
biker himself, John was upbeat about the Auto Show. The presence was followed
by a recent announcement on the extension of Yamaha’s association with Abraham
who will continue to be the brand ambassador of the company’s flagship
bikes. The company believes that a
biking enthusiast himself, John Abraham will further take Yamaha’s brand image
to the consumer. The target audience identifies with him because he signifies
the sense of style, speed and ruggedness. Yamaha endeavors to inculcate the
rider’s spirit with a sense of freedom as well as promote safe biking culture
in the country, and John would be a better promoter than the rider himself.
added glamour, style and power to the show and also interacted with Yamaha’s
maiden mascot. The company had recently introduced its mascot to promote the
Yamaha Children Safety Program (YCSP) which is a first of its kind social
initiative to educate and influence both parents and children about vital road
safety measures. The mascot had to be named through a naming contest which
concluded on January 27, 2014.The company also announced the naming contest
winner who named the mascot as ‘Zippy’. John felicitated the winner who was
rewarded with 1 year scholarship and other attractive prizes.
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