Having completed five years in
India, Triumph Motorcycles India is now getting ready to launch six new
products before June 2019 in the country. These six new products would be a mix
of new and facelifts of the current models. Going forward, the company is
aiming to grow 10-12% each year. The company is also planning to expand its
sales network from the current 16 dealerships to 25 over the next 3-4 years.
This was disclosed by Shoeb
Farooq, General Manager, Triumph Motorcycles India Pvt. Ltd. He said, “We are
thankful to our partners, customers, enthusiasts and fans for all our
accomplishments in these five years. For Triumph, the growth has been
phenomenal in the last five years. Our
aim is to further grow 10-12% each year going forward. We are entering our 6th
year in India with a very positive outlook and before June 2019, we plan to
launch six new products. It would be a mix of new and facelifts of the current
models. We intend to further expand the sales network from the current 16
dealerships to 25 over the next 3-4 years. The spread and contribution from
smaller towns is increasing and we expect the tier II towns to propel the next
leg of growth in the industry. India continues to be an important market for
As the original British motorcycle company,
Triumph’s legend has been built with over 115 years of race wins, world speed
records and of course Iconic motorcycles. With fans across the world it was on
this day in 2013 the brand made its inroads in India for the thousands of
Indian riders to discover these motorcycles with the perfect balance of power,
handling and style. No Doubt the brand has received an over-whelming response.
Triumph has initiated several
path-breaking activities in these five-years to match the evolving aspirations
of the new-age rider. With category-winning models across riding categories,
Triumph has continuously refreshed and upgraded the range with latest world
class technology and setting new benchmarks for the competition.
The brand is well represented
across the country today with 16 world class Triumph Experience Centres across
the country with state-of-the-art service facilities. It is overwhelming that
through this network Triumph has customers today spreading across 400 towns in
The company has curated major
initiatives to allow customers a chance to learn and explore the best of
motorcycling experience with training sessions at Triumph Tiger Training
Academy and California Superbike School. Further to make it easier for
thousands of aspiring young Indians to own the Triumph motorcycle of their
choice, the company has collaborated with HDFC Bank for convenient EMI options
for customers and tailor-made solutions which are also industry firsts. It is
not all business though - Triumph supports special causes like prostate cancer
and men’s mental health through the Distinguished Gentlemen’s Ride & the
cause of girl child education.
India continues to be
strategically important for Triumph globally, with one of the 4 global
manufacturing / assembly bases located in India at Manesar. The CKD facility at
Manesar is central to the strategy of Triumph in India with current CKD
contribution to business above 90pc .
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