Yamaha YZF-R15 Version 3.0 Moto GP Limited Edition introduced; two new colour options for FZS-FI

The Blue Core Technology enabled FZS-FI (149 CC) has got two new colours with rear disc – “Mattgreen” and “Darknight”. The launches coincide with the company developing a new brand campaign ‘The Call of the Blue’ in order to draw a parallel to its product planning, marketing and customer engagement strategies with the brand’s global image of ‘excitement, stylish and sporty’.

This initiative will comprise of the entire spectrum of Yamaha’s business in India and will be graphically represented with ‘Yamaha Racing Blue’ colour in the background. The campaign will also offer multiple engagement platforms with an aim to intensely involve every Yamaha owner of India with the brand’s core identity, thus propagating the brand’s thrill and excitement.

The campaign will be based on “Yamaha Racing Blue” colour and will stimulate with an ‘anthem’ that draws attention with a probe - “When did you hear the Call of the Blue?” Yamaha’s further drive to instrument the campaign through distinguishing visual identity will also be carried across all Yamaha authorised dealerships. The company also plans to conduct several on ground activities in order to manifest the objectives of the brand campaign.

Chairman of Yamaha Motor India Group of companies, Motofumi Shitara said, “Yamaha’s global corporate mission of realizing kando should be expressively achieved through all of its products or related experiences. Being a #CustomerFirst brand, it is our duty to create delightful experiences for customers that can enrich their lives in the long run. The launch of “The Call of the Blue” should convey Yamaha customers or any customer of two wheelers about the brand’s commitment to provide highly advanced technology as well as treasuring style through its two wheelers…”