India Yamaha Motor has introduced
the YZF-R15 Version 3.0 (155 cc) Moto GP Limited Edition and Yamaha FZS-FI (149
CC) with rear disc brake in two new colours. While the YZF-R15 Version 3.0 (155
cc) Moto GP Limited Edition has been priced at Rs. 1,30,000/- and has to be
booked online through www.yamahar15v3motogpedition.com,
the FZS-FI (149 cc) has been priced at Rs. 87,042/- (ex showroom Delhi).
The Blue Core Technology
enabled FZS-FI (149 CC) has got two new colours with rear disc – “Mattgreen”
and “Darknight”. The launches coincide with the company developing a new brand
campaign ‘The Call of the Blue’ in order to draw a parallel to its product
planning, marketing and customer engagement strategies with the brand’s global
image of ‘excitement, stylish and sporty’.
This initiative will comprise
of the entire spectrum of Yamaha’s business in India and will be graphically
represented with ‘Yamaha Racing Blue’ colour in the background. The campaign
will also offer multiple engagement platforms with an aim to intensely involve
every Yamaha owner of India with the brand’s core identity, thus propagating
the brand’s thrill and excitement.
The campaign will be based on
“Yamaha Racing Blue” colour and will stimulate with an ‘anthem’ that draws
attention with a probe - “When did you hear the Call of the Blue?” Yamaha’s
further drive to instrument the campaign through distinguishing visual identity
will also be carried across all Yamaha authorised dealerships. The company also
plans to conduct several on ground activities in order to manifest the
objectives of the brand campaign.
Chairman of Yamaha Motor India
Group of companies, Motofumi Shitara said, “Yamaha’s global corporate mission
of realizing kando should be expressively achieved through all of its products
or related experiences. Being a #CustomerFirst brand, it is our duty to create
delightful experiences for customers that can enrich their lives in the long
run. The launch of “The Call of the Blue” should convey Yamaha customers or any
customer of two wheelers about the brand’s commitment to provide highly
advanced technology as well as treasuring style through its two wheelers…”
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