& Scooter India Pvt. Ltd. (HMSI) has created a new milestone on April 23,
2014. According to a company statement, overtaking many
pre-existing competition models of this segment, CB
Shine has become India’s all time highest selling 125cc motorcycle and also first
ever 125cc motorcycle to achieve 30 lakh unit mark.
On the global platform too, CB Shine has raced ahead to become Honda
Motor Company, Japan’s Number One selling motorcycle across Honda’s two-wheeler
operations worldwide for the first time ending FY’13-14.
Celebrating this milestone, Keita Muramatsu – President & CEO,
HMSI rolled out the epic 30th lakh CB Shine produced at Honda’s
second plant at Tapukara, Rajasthan.
Sharing CB Shine’s
stellar performance on global platform, Keita Muramatsu – President & CEO,
HMSI said – “We thank our valued customers, business partners and associates
for this remarkable feat. CB Shine is not only No. 1 selling 125cc motorcycle
in India but also the world! For the first time ending FY’14, CB Shine has
become No. 1 selling motorcycle for Honda Motor Company, Japan worldwide.”
thanks to Honda customers, Y. S Guleria – Vice President, Sales &
Marketing, HMSI said – “CB Shine has become India’sfirst ever 125cc motorcycle
to achieve 30 lac unitsales. Thisreaffirms that CB Shine isa true Winners
Choice and is universally accepted by valued customers. We firmly believe
customer experience and customer loyalty is priceless and will work to delight
our customers in future too.”
CB Shine was launched in April 2006 with the unique Optimax technology. It quickly garnered 9pc market share with sales crossing 1.17 lac units
in its first year itself. It became India’s Single largest selling 125cc
motorcycle by FY’2008-09, merely two years since its launch.
Photograph: Left to Right--YS Guleria, Vice President, Sales
& Markieting, Toshinobu Motai, Sr VP & Director, Manufacturing and Keita
Muramatsu, President & CEO, HMSI / Picture courtesy HMSI