Ather Energy launched an electric
scooter Ather 450 and Ather 340. The latter was unveiled recently by the
company. The Ather 450 is designed for city riding conditions, it comes with a
top speed of 80 km/hr, a range of 75 km and one of the quickest accelerations
of 3.9 seconds from 0-40 km/hr in the scooter market.
The Ather 450 is priced at Rs.
1,24,750 on road and the Ather 340 is
priced at Rs. 1,09,750 on road. This is inclusive of subsidy @ Rs. 22,000, GST,
road tax, smart card fee, registration card, and insurance.
Limited pre-orders have opened
on Ather’s website and, their experience centre, AtherSpace at Indiranagar will open for test rides on
June 8, 2018.
The Ather 450 can fast charge
to 80% at a rate of 1 km/minute. It comes with a 3.3kW BLDC motor that can
comfortably ride up 18-degree slopes, making steep parking lots, flyovers, and
roads an easy climb. And for the first time in the category, Ather 450 comes
with parking assist, which allows riders to reverse into tight parking
The key differentiator of the
Ather 450 is its intelligence features, seamless charging and ownership
experience. The Ather 450 has a 7” touchscreen dashboard that allows onboard
navigation with options of alternative routes and saved locations. It comes
with the Ather app that enables push navigation from the phone to the vehicle
dashboard, remote monitoring of the vehicle health, charge monitoring and
managing service requirements. Finally, with the over-the-air (OTA)
functionality, the vehicle is capable of improving over time with continuous
improvement and addition of new features and functionalities.
The Ather 450 comes with a
home charging point, that will be installed by the company at either owners’
homes or workplace. Features like surge protection, authenticated power draw,
and remote charge monitoring makes Ather’s Point a fast, safe and intelligent
Ather Energy has a new
dealership and service model. While the ordering, payment, and test ride
scheduling is online, the brand has opened its experience centre, AtherSpace to
give customers an in-depth look and experience of the product. The servicing
woes are also taken away by a seamless doorstep pickup and service that can be
scheduled through the Ather app.
The Ather One plan entitles
customers to free public and home charging, periodic maintenance inclusive of
consumables, breakdown assistance and unlimited data services for the dashboard
at only Rs. 700 + GST per month, which is way lower than the sustenance cost of
For the first set of
consumers, Ather Energy is offering the first year of the subscription plan for
free. The company will also provide a home charging Point with the Ather 450 and
a charging cable with the Ather 340. The price of these products and their
installation will be waived off for these consumers.
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